Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F12%3A39895578" target="_blank" >RIV/00216275:25310/12:39895578 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients

Popis výsledku v původním jazyce

Development of e-commerce shops leads to intensification of competition among various business entities. When trading in any products on the Internet it is no longer enough just to present the basic components of the offer - product, price, delivery method and payment method, but we also need to offer various forms of support to clients' purchases. In doing so, it is not enough just to use various tools of support to the direct purchases of customers, such as standard (transactional) forms of sales promotion. It is also necessary to use different tools to support repeat purchases, which will lead to an increase in the e-commerce client loyalty and strengthening of relations between them and the e-shop. The point is to induce repeat purchases by customers, enhance their retention and increase their emotional attachment to e-shop products and also build a desirable image of the e-shop in the market. This fully applies to all sectors in which products are sold in this distribution channel

Název v anglickém jazyce

Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients

Popis výsledku anglicky

Development of e-commerce shops leads to intensification of competition among various business entities. When trading in any products on the Internet it is no longer enough just to present the basic components of the offer - product, price, delivery method and payment method, but we also need to offer various forms of support to clients' purchases. In doing so, it is not enough just to use various tools of support to the direct purchases of customers, such as standard (transactional) forms of sales promotion. It is also necessary to use different tools to support repeat purchases, which will lead to an increase in the e-commerce client loyalty and strengthening of relations between them and the e-shop. The point is to induce repeat purchases by customers, enhance their retention and increase their emotional attachment to e-shop products and also build a desirable image of the e-shop in the market. This fully applies to all sectors in which products are sold in this distribution channel

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference METAL 2012 Proceedings 21st International Conference on Metallurgy and Materials METAL 2012

ISBN

978-80-87294-31-4

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

1655-1661

Název nakladatele

TANGER, spol. s r.o.

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

23. 5. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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