THE IMPORTANCE OF BUILDING POSITIVE REPUTATION OF CHEMICAL INDUSTRY COMPANIES FOR DEVELOPMENT OF REATIONSHIPS WITHIN SUPPLY CHAINS
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F16%3A39901181" target="_blank" >RIV/00216275:25310/16:39901181 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.3846/bm.2016.19" target="_blank" >http://dx.doi.org/10.3846/bm.2016.19</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3846/bm.2016.19" target="_blank" >10.3846/bm.2016.19</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
THE IMPORTANCE OF BUILDING POSITIVE REPUTATION OF CHEMICAL INDUSTRY COMPANIES FOR DEVELOPMENT OF REATIONSHIPS WITHIN SUPPLY CHAINS
Popis výsledku v původním jazyce
Recent surveys on the B2B market in the Czech Republic show clearly that most of the addressed manag-ers consider reputation as the most important factor of the competitiveness of their companies. Therefore, it is possible to regard mastered reputation management as the basis for creation of a unique competitive advantage, which finally results in deepening of the positive relationships with all the stakeholders. The paper presents the outcomes of primary quantitative surveys conducted within chemical product supply chains on the B2B market in the Czech Republic. The surveys aimed to identify factors that are crucial for building positive reputation of companies within supply chains and, at the same time, to assess and compare their importance as perceived by chemical product suppliers and their customers.
Název v anglickém jazyce
THE IMPORTANCE OF BUILDING POSITIVE REPUTATION OF CHEMICAL INDUSTRY COMPANIES FOR DEVELOPMENT OF REATIONSHIPS WITHIN SUPPLY CHAINS
Popis výsledku anglicky
Recent surveys on the B2B market in the Czech Republic show clearly that most of the addressed manag-ers consider reputation as the most important factor of the competitiveness of their companies. Therefore, it is possible to regard mastered reputation management as the basis for creation of a unique competitive advantage, which finally results in deepening of the positive relationships with all the stakeholders. The paper presents the outcomes of primary quantitative surveys conducted within chemical product supply chains on the B2B market in the Czech Republic. The surveys aimed to identify factors that are crucial for building positive reputation of companies within supply chains and, at the same time, to assess and compare their importance as perceived by chemical product suppliers and their customers.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2016
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
The 9th International Scientific Conference Business and Management 2016
ISBN
978-609-457-921-9
ISSN
2029-929X
e-ISSN
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Počet stran výsledku
10
Strana od-do
1-10
Název nakladatele
Vilnius Gediminas Technical University
Místo vydání
Vilnius
Místo konání akce
Vilnius
Datum konání akce
12. 5. 2016
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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