SEGMENTATION OF GARAGES BY THEIR NEEDS AND REQUIREMENTS CONCERNING THE LEVEL OF COOPERATION WITH CAR OIL DISTRIBUTORS

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

SEGMENTATION OF GARAGES BY THEIR NEEDS AND REQUIREMENTS CONCERNING THE LEVEL OF COOPERATION WITH CAR OIL DISTRIBUTORS

Popis výsledku v původním jazyce

Supply chains and networks require optimization of mutual cooperation between their members. An important tool for making mutual cooperation between supply chain members more effective is segmentation of distribution elements by their requirements concerning the way and intensity of mutual participation in car oil distribution. This paper presents the outcomes of a survey aiming to segment garages as one of important members of a car oil supply chain by their different needs and requirements concerning the level of cooperation with car oil distributors. Garage segments identified by the research show absolutely different preferences concerning different areas of cooperation with distributors, which means they require a completely specific approach from the point of view of distributors. Without any doubt, the research outcomes are practically applicable in management of mutual cooperation within car oil distribution to various garage segments to maximize the value for all involved parties.

Název v anglickém jazyce

SEGMENTATION OF GARAGES BY THEIR NEEDS AND REQUIREMENTS CONCERNING THE LEVEL OF COOPERATION WITH CAR OIL DISTRIBUTORS

Popis výsledku anglicky

Supply chains and networks require optimization of mutual cooperation between their members. An important tool for making mutual cooperation between supply chain members more effective is segmentation of distribution elements by their requirements concerning the way and intensity of mutual participation in car oil distribution. This paper presents the outcomes of a survey aiming to segment garages as one of important members of a car oil supply chain by their different needs and requirements concerning the level of cooperation with car oil distributors. Garage segments identified by the research show absolutely different preferences concerning different areas of cooperation with distributors, which means they require a completely specific approach from the point of view of distributors. Without any doubt, the research outcomes are practically applicable in management of mutual cooperation within car oil distribution to various garage segments to maximize the value for all involved parties.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50203 - Industrial relations

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

CLC 2017 Carpathian logistics congres : proceedings

ISBN

978-80-87294-80-2

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

217-222

Název nakladatele

TANGER, spol. s r.o.

Místo vydání

Ostrava

Místo konání akce

Liptovský Ján

Datum konání akce

28. 6. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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