Preferred Information and Sources for Assessing the Reputation of Chemical Companies as Potential Employers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F25%3A39923172" target="_blank" >RIV/00216275:25310/25:39923172 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Preferred Information and Sources for Assessing the Reputation of Chemical Companies as Potential Employers

Popis výsledku v původním jazyce

Employer reputation represents a key factor in attracting and retaining qualified employees. This study analyses what types of information and which sources of information potential employees prefer when evaluating chemical companies as employers. Primary quantitative research was conducted via an electronic survey of 351 respondents and demonstrated the importance, in particular, of transparency with regard to working conditions, information about safety measures, and opportunities for career growth, these being things which potential employees primarily look for on official company websites, via job portals, or using personal references from current or former employees. The results yielded important practical recommendations for chemical companies in the field of employer branding, which could help companies improve their reputation as employers and in doing so attract and retain high-quality employees. The conclusions reached by the study also suggest how chemical companies can tailor their communication strategies to specific target groups according to their demographic characteristics, thereby significantly strengthening recruitment activities and increasing the attractiveness of chemical companies in a competitive labour market.

Název v anglickém jazyce

Preferred Information and Sources for Assessing the Reputation of Chemical Companies as Potential Employers

Popis výsledku anglicky

Employer reputation represents a key factor in attracting and retaining qualified employees. This study analyses what types of information and which sources of information potential employees prefer when evaluating chemical companies as employers. Primary quantitative research was conducted via an electronic survey of 351 respondents and demonstrated the importance, in particular, of transparency with regard to working conditions, information about safety measures, and opportunities for career growth, these being things which potential employees primarily look for on official company websites, via job portals, or using personal references from current or former employees. The results yielded important practical recommendations for chemical companies in the field of employer branding, which could help companies improve their reputation as employers and in doing so attract and retain high-quality employees. The conclusions reached by the study also suggest how chemical companies can tailor their communication strategies to specific target groups according to their demographic characteristics, thereby significantly strengthening recruitment activities and increasing the attractiveness of chemical companies in a competitive labour market.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 12th International Conference on Chemical Technology

ISBN

978-80-88307-27-3

ISSN

2336-811X

e-ISSN

2336-8128

Počet stran výsledku

7

Strana od-do

46-52

Název nakladatele

Česká společnost chemická

Místo vydání

Praha

Místo konání akce

Mikulov

Datum konání akce

14. 4. 2025

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

001678792400008