EVALUATING BUSINESS PERFORMANCE USING THE BALANCED SCORECARD METHOD

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

EVALUATING BUSINESS PERFORMANCE USING THE BALANCED SCORECARD METHOD

Popis výsledku v původním jazyce

The main objective of this paper is to use modern approaches for evaluating the performance and competitiveness of a company with regard to a dynamic business environment. The evaluation method used is the Balanced Scorecard, which was designed in 1993 by the authors Kaplan and Norton as a system of balanced perspectives (based on finances, customers, internal processes and growth). Currently, however, the original Balanced Scorecard method exhibits certain deficiencies in its approach to measuring business performance and achieving a competitive advantage, especially in terms of an overly simplistic unidirectional causality in the strategic map, the same weight assigned to individual scales or the failure to distinguish cause and effect in time. Content included in the case study is a comparison of a classical and dynamic model of a Balanced Scorecard in the Czech business environment, particularly in companies providing banking services. A properly drawn up scorecard should contain a

Název v anglickém jazyce

EVALUATING BUSINESS PERFORMANCE USING THE BALANCED SCORECARD METHOD

Popis výsledku anglicky

The main objective of this paper is to use modern approaches for evaluating the performance and competitiveness of a company with regard to a dynamic business environment. The evaluation method used is the Balanced Scorecard, which was designed in 1993 by the authors Kaplan and Norton as a system of balanced perspectives (based on finances, customers, internal processes and growth). Currently, however, the original Balanced Scorecard method exhibits certain deficiencies in its approach to measuring business performance and achieving a competitive advantage, especially in terms of an overly simplistic unidirectional causality in the strategic map, the same weight assigned to individual scales or the failure to distinguish cause and effect in time. Content included in the case study is a comparison of a classical and dynamic model of a Balanced Scorecard in the Czech business environment, particularly in companies providing banking services. A properly drawn up scorecard should contain a

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SGEM2015: Conference Proceedings. Book 2. Vol. 2

ISBN

978-619-7105-47-6

ISSN

2367-5659

e-ISSN

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Počet stran výsledku

8

Strana od-do

177-184

Název nakladatele

STEF92 Technology Ltd.

Místo vydání

Sofie

Místo konání akce

Albena

Datum konání akce

26. 8. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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