Implementation of logistics and marketing in transport

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F13%3A39897135" target="_blank" >RIV/00216275:25510/13:39897135 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Implementation of logistics and marketing in transport

Popis výsledku v původním jazyce

The issue of application of logistics and marketing in transport is characterized by wide context. Transport, logistics and marketing must be understood as a system of related activities. The basis for the creation of this system is analyzing of customerrequirements and offer competition too. When deciding on the application of marketing logistics and transport raises issues associated with the choice of further strategic direction of the company. Management thus getting to the decision problem, when forced to choose the form of implementation of the activities in the company's activities, and these activities should be seen in terms of a comprehensive approach to customer services. The transport decisions becoming more and more comprehensive, mainlywith regard to the scope of alternatives, the number of multiple targets. Targets can be incompatible with each other, and also in the context of a dynamically changing environment. This paper deals with the identification of possible way

Název v anglickém jazyce

Implementation of logistics and marketing in transport

Popis výsledku anglicky

The issue of application of logistics and marketing in transport is characterized by wide context. Transport, logistics and marketing must be understood as a system of related activities. The basis for the creation of this system is analyzing of customerrequirements and offer competition too. When deciding on the application of marketing logistics and transport raises issues associated with the choice of further strategic direction of the company. Management thus getting to the decision problem, when forced to choose the form of implementation of the activities in the company's activities, and these activities should be seen in terms of a comprehensive approach to customer services. The transport decisions becoming more and more comprehensive, mainlywith regard to the scope of alternatives, the number of multiple targets. Targets can be incompatible with each other, and also in the context of a dynamically changing environment. This paper deals with the identification of possible way

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice, Series B, The Jan Perner Transport Faculty

ISSN

1211-6610

e-ISSN

—

Svazek periodika

2013

Číslo periodika v rámci svazku

17

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

121-132

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—