Analysis of Website Traffic Dependence on Use of Selected Internet Marketing Tools
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F15%3A39899447" target="_blank" >RIV/00216275:25510/15:39899447 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.1016/S2212-5671(15)00355-X" target="_blank" >http://dx.doi.org/10.1016/S2212-5671(15)00355-X</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/S2212-5671(15)00355-X" target="_blank" >10.1016/S2212-5671(15)00355-X</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Analysis of Website Traffic Dependence on Use of Selected Internet Marketing Tools
Popis výsledku v původním jazyce
The purpose of this article is to find adequate Internet marketing tools that increase the number of visitors at the business website. For the Analysis of website traffic were used Google Analytics, and Facebook Insights tool and statistical methods of correlation analysis was used for finding the degree of dependence between visitors streams at personal website and official business website. Main scientific objective is to verifying the hypothesis, that there is the dependence between web traffic at the official business website and web traffic at the personal website of the business website owner. The results of the research described in this article show the clear dependence between website traffic at business and personal websites and clear dependence between competition at social network and business websites traffic. The important implication resulted from this research shows that the creation of primary website must be supported by additional activities as a social network activ
Název v anglickém jazyce
Analysis of Website Traffic Dependence on Use of Selected Internet Marketing Tools
Popis výsledku anglicky
The purpose of this article is to find adequate Internet marketing tools that increase the number of visitors at the business website. For the Analysis of website traffic were used Google Analytics, and Facebook Insights tool and statistical methods of correlation analysis was used for finding the degree of dependence between visitors streams at personal website and official business website. Main scientific objective is to verifying the hypothesis, that there is the dependence between web traffic at the official business website and web traffic at the personal website of the business website owner. The results of the research described in this article show the clear dependence between website traffic at business and personal websites and clear dependence between competition at social network and business websites traffic. The important implication resulted from this research shows that the creation of primary website must be supported by additional activities as a social network activ
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
IN - Informatika
OECD FORD obor
—
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2015
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Procedia Economics and Finance
ISBN
—
ISSN
2212-5671
e-ISSN
—
Počet stran výsledku
6
Strana od-do
123-128
Název nakladatele
Elsevier Science BV
Místo vydání
Amsterdam
Místo konání akce
Praha
Datum konání akce
29. 10. 2014
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
000360103600017