The evaluation of the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route: primary marketing research

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The evaluation of the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route: primary marketing research

Popis výsledku v původním jazyce

The article is focused on the presentation of the outcomes from the primary marketing research concerning the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route, which is main long distance rail line with in market competition in the Czech Republic. Historically it was operated by the Czech national carrier, former incumbent České dráhy (Czech Railways Company). Since 2011 it is opened to the competition of two competitors as RegioJet entered the market, soon afterwards in 2012 third competitor joined the passenger railway market on this route – LEO Express. The research aims to analyze the quality as perceived by the passengers comparing the service experience during the journey with all three aforementioned carriers. The primary marketing research was carried out in the form of structured personal questioning, where the analyzed criterions were ticket prices, carriage convenience, customer service and the train staff behavior during the journey, tidiness of carriage interiors, frequency of offered connections and the refreshment offer during the journey. The evaluation and discussion of the outcomes are included in the article.

Název v anglickém jazyce

The evaluation of the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route: primary marketing research

Popis výsledku anglicky

The article is focused on the presentation of the outcomes from the primary marketing research concerning the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route, which is main long distance rail line with in market competition in the Czech Republic. Historically it was operated by the Czech national carrier, former incumbent České dráhy (Czech Railways Company). Since 2011 it is opened to the competition of two competitors as RegioJet entered the market, soon afterwards in 2012 third competitor joined the passenger railway market on this route – LEO Express. The research aims to analyze the quality as perceived by the passengers comparing the service experience during the journey with all three aforementioned carriers. The primary marketing research was carried out in the form of structured personal questioning, where the analyzed criterions were ticket prices, carriage convenience, customer service and the train staff behavior during the journey, tidiness of carriage interiors, frequency of offered connections and the refreshment offer during the journey. The evaluation and discussion of the outcomes are included in the article.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Transport Means : proceedings of the international scientific conference

ISBN

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ISSN

1822-296X

e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

246-251

Název nakladatele

Kaunas University of Technology

Místo vydání

Kaunas

Místo konání akce

Trakai

Datum konání akce

3. 10. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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