Dynamic Pricing on the Czech Railway Passenger Transport Market From a Marketing Perspective: an Interpretative Case Study

Kód výsledku v IS VaVaI

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Výsledek na webu

<a href="https://ebooks.ktu.edu/product/transport-means-2023.-part-i.-proceedings-27th-international-scientific-conference" target="_blank" >https://ebooks.ktu.edu/product/transport-means-2023.-part-i.-proceedings-27th-international-scientific-conference</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Dynamic Pricing on the Czech Railway Passenger Transport Market From a Marketing Perspective: an Interpretative Case Study

Popis výsledku v původním jazyce

The Czech Republic has the densest railway network in Europe and its importance on the transport market corresponds to this fact. Historically, railway transport in the Czech Republic was operated by the only monopoly carrier – the Czech national carrier, former incumbent Czech Railways Company. Subsequently, the market was liberalized. RegioJet entered the market in 2011 and Leo Express in 2012, followed by other carriers. Railway passenger carriers have had to adjust their marketing practices and strategies to reflect the new highly competitive market situation. The most interesting situation arose on the Prague – Ostrava region route, which is currently operated exclusively at commercial risk. This article is focused on the dynamic pricing of Leo Express railway passenger carrier on the Prague – Ostrava region route. The article is based on the results of a primary research on the price evolution of Leo Express in four different fare classes and on four different connections in 2022. The aim of the article is to analyse the basic principles of dynamic pricing of Leo Express on the route Prague – Ostrava region from a marketing perspective. The article is based on the use of the scientific method of literature review, primary research, and interpretive case study. The analysis shows that Leo Express sets the default ticket prices according to the fare class and departure time of the connection (connections at peak times are more expensive than connections at off-peak times). Another important factor that affects the price is the number of tickets remaining. This factor has a major impact on the final ticket price and can affect the price of a ticket by tens of percent.

Název v anglickém jazyce

Dynamic Pricing on the Czech Railway Passenger Transport Market From a Marketing Perspective: an Interpretative Case Study

Popis výsledku anglicky

The Czech Republic has the densest railway network in Europe and its importance on the transport market corresponds to this fact. Historically, railway transport in the Czech Republic was operated by the only monopoly carrier – the Czech national carrier, former incumbent Czech Railways Company. Subsequently, the market was liberalized. RegioJet entered the market in 2011 and Leo Express in 2012, followed by other carriers. Railway passenger carriers have had to adjust their marketing practices and strategies to reflect the new highly competitive market situation. The most interesting situation arose on the Prague – Ostrava region route, which is currently operated exclusively at commercial risk. This article is focused on the dynamic pricing of Leo Express railway passenger carrier on the Prague – Ostrava region route. The article is based on the results of a primary research on the price evolution of Leo Express in four different fare classes and on four different connections in 2022. The aim of the article is to analyse the basic principles of dynamic pricing of Leo Express on the route Prague – Ostrava region from a marketing perspective. The article is based on the use of the scientific method of literature review, primary research, and interpretive case study. The analysis shows that Leo Express sets the default ticket prices according to the fare class and departure time of the connection (connections at peak times are more expensive than connections at off-peak times). Another important factor that affects the price is the number of tickets remaining. This factor has a major impact on the final ticket price and can affect the price of a ticket by tens of percent.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Transport Means 2023 : proceedings of the 27th International Scientific Conference

ISBN

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ISSN

1822-296X

e-ISSN

2351-7034

Počet stran výsledku

6

Strana od-do

362-367

Název nakladatele

Kaunas University of Technology

Místo vydání

Kaunas

Místo konání akce

Palanga

Datum konání akce

4. 10. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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