THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F14%3APU117238" target="_blank" >RIV/00216305:26110/14:PU117238 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.3846/bm.2014.006" target="_blank" >http://dx.doi.org/10.3846/bm.2014.006</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/bm.2014.006" target="_blank" >10.3846/bm.2014.006</a>

Jazyk výsledku

angličtina

Název v původním jazyce

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Popis výsledku v původním jazyce

Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it.

Název v anglickém jazyce

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Popis výsledku anglicky

Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

20101 - Civil engineering

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Business and Management-Spausdinta

ISBN

978-609-457-649-2

ISSN

—

e-ISSN

—

Počet stran výsledku

500

Strana od-do

35-42

Název nakladatele

Neuveden

Místo vydání

Vilnius, Lithuania

Místo konání akce

Vilnius

Datum konání akce

15. 5. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000353708700005