THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26110%2F14%3APU117242" target="_blank" >RIV/00216305:26110/14:PU117242 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.3846/bm.2014.006" target="_blank" >http://dx.doi.org/10.3846/bm.2014.006</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/bm.2014.006" target="_blank" >10.3846/bm.2014.006</a>

Jazyk výsledku

angličtina

Název v původním jazyce

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Popis výsledku v původním jazyce

Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it.

Název v anglickém jazyce

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Popis výsledku anglicky

Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

20101 - Civil engineering

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Business and Management

ISSN

2029-4441

e-ISSN

—

Svazek periodika

neuveden

Číslo periodika v rámci svazku

bm.2014.006

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

500

Strana od-do

35-42

Kód UT WoS článku

000353708700005

EID výsledku v databázi Scopus

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