The Value of Geographic Locations Submitted by Internet Users

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26220%2F18%3APU129475" target="_blank" >RIV/00216305:26220/18:PU129475 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/61989100:27240/18:10243820

Výsledek na webu

<a href="https://ieeexplore.ieee.org/document/8502040" target="_blank" >https://ieeexplore.ieee.org/document/8502040</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1109/ACCESS.2018.2876973" target="_blank" >10.1109/ACCESS.2018.2876973</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Value of Geographic Locations Submitted by Internet Users

Popis výsledku v původním jazyce

Internet users may be asked to manually provide their contact details including city or full postal address. Examples include use of trial/free applications and services, filling out on-line surveys and petitions, and membership registration to loyalty programs. Many users may provide their correct location, whereas others may submit inaccurate data. The provided locations are used for geo-analytical purposes including the interpretation of survey results, on-line content personalization, and targeted marketing. In this paper we analyse differences in user behaviour when they provide their location. We work with two datasets of user-submitted locations. These datasets differ in how the locations were submitted: voluntary by purpose-aware users without being asked to or by requesting it from common Internet users. The locations from the purpose-aware users were about 2.5x more accurate than from the other users. We also present data for selected countries. The best result was found for the users in the USA with a median error of 44 km (the difference between the correct and user-submitted location). The results also show different user behaviour depends on the place from which they provide their location. The locations submitted from home were 1.5x more accurate than from the office.

Název v anglickém jazyce

The Value of Geographic Locations Submitted by Internet Users

Popis výsledku anglicky

Internet users may be asked to manually provide their contact details including city or full postal address. Examples include use of trial/free applications and services, filling out on-line surveys and petitions, and membership registration to loyalty programs. Many users may provide their correct location, whereas others may submit inaccurate data. The provided locations are used for geo-analytical purposes including the interpretation of survey results, on-line content personalization, and targeted marketing. In this paper we analyse differences in user behaviour when they provide their location. We work with two datasets of user-submitted locations. These datasets differ in how the locations were submitted: voluntary by purpose-aware users without being asked to or by requesting it from common Internet users. The locations from the purpose-aware users were about 2.5x more accurate than from the other users. We also present data for selected countries. The best result was found for the users in the USA with a median error of 44 km (the difference between the correct and user-submitted location). The results also show different user behaviour depends on the place from which they provide their location. The locations submitted from home were 1.5x more accurate than from the office.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

Výsledek vznikl pri realizaci vícero projektů. Více informací v záložce Projekty.

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

IEEE Access

ISSN

2169-3536

e-ISSN

—

Svazek periodika

6

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

8

Strana od-do

62699-62706

Kód UT WoS článku

000450461600001

EID výsledku v databázi Scopus

2-s2.0-85055137788