The Value of Geographic Locations Submitted by Internet Users
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F18%3A10243820" target="_blank" >RIV/61989100:27240/18:10243820 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/00216305:26220/18:PU129475
Výsledek na webu
<a href="https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=8502040" target="_blank" >https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=8502040</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1109/ACCESS.2018.2876973" target="_blank" >10.1109/ACCESS.2018.2876973</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Value of Geographic Locations Submitted by Internet Users
Popis výsledku v původním jazyce
Internet users may be asked to manually provide their contact details, including city or full postal address. Examples include use of trial/free applications and services, filling out on-line surveys and petitions, and membership registration to loyalty programs. Many users may provide their correct location, whereas others may submit inaccurate data. The provided locations are used for geo-analytical purposes, including the interpretation of survey results, online content personalization, and targeted marketing. In this paper, we analyze differences in user behavior when they provide their location. We work with two data sets of user-submitted locations. These data sets differ in how the locations were submitted: voluntary by purpose-aware users without being asked to or by requesting it from common Internet users. The locations from the purpose-aware users were about 2.5x more accurate than from the other users. We also present data for selected countries. The best result was found for the users in the USA with a median error of 44 km (the difference between the correct and user-submitted location). The results also show different user behavior that depends on the place from which they provide their location. The locations submitted from home were 1.5x more accurate than from the office.
Název v anglickém jazyce
The Value of Geographic Locations Submitted by Internet Users
Popis výsledku anglicky
Internet users may be asked to manually provide their contact details, including city or full postal address. Examples include use of trial/free applications and services, filling out on-line surveys and petitions, and membership registration to loyalty programs. Many users may provide their correct location, whereas others may submit inaccurate data. The provided locations are used for geo-analytical purposes, including the interpretation of survey results, online content personalization, and targeted marketing. In this paper, we analyze differences in user behavior when they provide their location. We work with two data sets of user-submitted locations. These data sets differ in how the locations were submitted: voluntary by purpose-aware users without being asked to or by requesting it from common Internet users. The locations from the purpose-aware users were about 2.5x more accurate than from the other users. We also present data for selected countries. The best result was found for the users in the USA with a median error of 44 km (the difference between the correct and user-submitted location). The results also show different user behavior that depends on the place from which they provide their location. The locations submitted from home were 1.5x more accurate than from the office.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
20203 - Telecommunications
Návaznosti výsledku
Projekt
<a href="/cs/project/LM2015070" target="_blank" >LM2015070: IT4Innovations národní superpočítačové centrum</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
IEEE Access
ISSN
2169-3536
e-ISSN
—
Svazek periodika
6
Číslo periodika v rámci svazku
NOV2018
Stát vydavatele periodika
US - Spojené státy americké
Počet stran výsledku
8
Strana od-do
62699-62706
Kód UT WoS článku
000450461600001
EID výsledku v databázi Scopus
—