Increasing Profit in Agent Business Model with Trust

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26230%2F10%3APU89589" target="_blank" >RIV/00216305:26230/10:PU89589 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Increasing Profit in Agent Business Model with Trust

Popis výsledku v původním jazyce

Development of new technology also brings new areas where it would be appropriate to automatize or simulate human activity. One way to achieve this is to use agent systems. In these cases the agent as a software component represents the human decision-making process and acting on his behalf. To achieve its goals often needs to cooperate with other agents. Trustworthiness of these agents may play a key role in efforts to achieve these goals. In real life in these cases is decisions made based on the experience with that partner. How to handle with these experiences and how they determine the risk of cooperation is one of the topics of artificial intelligence. A possible solution is to use the principles of trust and reputation. There are many studies indifferent objectives. This article aims to propose a model of trust and reputation based on the standard human decision-making, with application mainly in the field of e-commerce.

Název v anglickém jazyce

Increasing Profit in Agent Business Model with Trust

Popis výsledku anglicky

Development of new technology also brings new areas where it would be appropriate to automatize or simulate human activity. One way to achieve this is to use agent systems. In these cases the agent as a software component represents the human decision-making process and acting on his behalf. To achieve its goals often needs to cooperate with other agents. Trustworthiness of these agents may play a key role in efforts to achieve these goals. In real life in these cases is decisions made based on the experience with that partner. How to handle with these experiences and how they determine the risk of cooperation is one of the topics of artificial intelligence. A possible solution is to use the principles of trust and reputation. There are many studies indifferent objectives. This article aims to propose a model of trust and reputation based on the standard human decision-making, with application mainly in the field of e-commerce.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

<a href="/cs/project/GD102%2F09%2FH042" target="_blank" >GD102/09/H042: Matematické a inženýrské metody pro vývoj spolehlivých a bezpečných paralelních a distribuovaných počítačových systémů</a><br>

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th EUROSIM Congress on Modelling and Simulation

ISBN

978-80-01-04589-3

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

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Název nakladatele

Czech Technical University Publishing House

Místo vydání

Praha

Místo konání akce

Diplomat Hotel, Praha

Datum konání akce

6. 9. 2010

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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