Celoživotní vzdělávání z pohledu marketingu

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F06%3APU65751" target="_blank" >RIV/00216305:26510/06:PU65751 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Long-life Education from Marketing Point of View

Popis výsledku v původním jazyce

The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information,globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so ashis/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care fr

Název v anglickém jazyce

Long-life Education from Marketing Point of View

Popis výsledku anglicky

The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information,globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so ashis/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care fr

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2006

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

VADYBA Management

ISSN

1822-3133

e-ISSN

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Svazek periodika

02

Číslo periodika v rámci svazku

11

Stát vydavatele periodika

EE - Estonská republika

Počet stran výsledku

8

Strana od-do

136-143

Kód UT WoS článku

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EID výsledku v databázi Scopus

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