The analysis of critical limitations of a BCG matrix

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The analysis of critical limitations of a BCG matrix

Popis výsledku v původním jazyce

Portfolio approaches provide a useful tool for strategists. Granted, these approaches have limitations, but all these limitations can be overcome with a little imagination and foresight. The real concern about the portfolio approach is that its elegant simplicity often tempts managers to believe that it can solve all problems of corporate choices and resource allocation. The truth is that it addresses only half of the problem: the back half. The portfolio approach is a powerful tool for helping the strategist select from a menu of available opportunities, but it does not put the menu into his or her hands. That is the front half of the problem. The other critical dimension in making strategic choices is the need to generate a rich array of business options from which to choose. No simple tool is available that can provide this option-generating capability. Here only creative thinking about one's environment, one's business, one's customers, and one's competitors can help.

Název v anglickém jazyce

The analysis of critical limitations of a BCG matrix

Popis výsledku anglicky

Portfolio approaches provide a useful tool for strategists. Granted, these approaches have limitations, but all these limitations can be overcome with a little imagination and foresight. The real concern about the portfolio approach is that its elegant simplicity often tempts managers to believe that it can solve all problems of corporate choices and resource allocation. The truth is that it addresses only half of the problem: the back half. The portfolio approach is a powerful tool for helping the strategist select from a menu of available opportunities, but it does not put the menu into his or her hands. That is the front half of the problem. The other critical dimension in making strategic choices is the need to generate a rich array of business options from which to choose. No simple tool is available that can provide this option-generating capability. Here only creative thinking about one's environment, one's business, one's customers, and one's competitors can help.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MendelNet PEF 2009 Evropská vědecká konference posluchačů doktorského studia

ISBN

978-80-7375-351-1

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

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Název nakladatele

Provozně ekonomická fakulta

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

27. 11. 2009

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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