Benchmarking as marketing support

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU86565" target="_blank" >RIV/00216305:26510/10:PU86565 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Benchmarking as marketing support

Popis výsledku v původním jazyce

The paper deals with question how production can be supported by marketing processes in industrial area focused on general engineering. Successfully marketing may be competitive advantage but there is not only method for correct comparison of companies in marketing field. Marketing is almost one of the most important processes in production and it activities support company sales. Except sales, marketing can support customer satisfaction as part of quality field. In engineering there is more important to apply marketing processes through it specificity. In this paper is main aim to give a view into marketing processes in engineering with help quality methods like Total Quality Management (TQM), benchmarking or EFQM excellence model. These methods are many, but by using several of them may be important competitive advantage.

Název v anglickém jazyce

Benchmarking as marketing support

Popis výsledku anglicky

The paper deals with question how production can be supported by marketing processes in industrial area focused on general engineering. Successfully marketing may be competitive advantage but there is not only method for correct comparison of companies in marketing field. Marketing is almost one of the most important processes in production and it activities support company sales. Except sales, marketing can support customer satisfaction as part of quality field. In engineering there is more important to apply marketing processes through it specificity. In this paper is main aim to give a view into marketing processes in engineering with help quality methods like Total Quality Management (TQM), benchmarking or EFQM excellence model. These methods are many, but by using several of them may be important competitive advantage.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and management-2007

ISSN

1822-6515

e-ISSN

—

Svazek periodika

15

Číslo periodika v rámci svazku

15

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

4

Strana od-do

—

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—