CUSTOMER SERVICES A PART OF MARKET ORIENTATION

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU86853" target="_blank" >RIV/00216305:26510/10:PU86853 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CUSTOMER SERVICES A PART OF MARKET ORIENTATION

Popis výsledku v původním jazyce

The aim of this paper is to present the importance of customer services as a part of market orientation from both the theoretical view and by selected results of the survey of Hi-Tech firms in the Czech Republic.The research was particularly focused on acustomer. The first part of the paper briefly describes the main characteristics of customer services from the customers view. The second part is focused on survey of Hi-Tech companies. The results from the research show that management of companies isusually aware of the importance of customers satisfaction and of the quality supply of customer services as well. Customer services are widely seen as a necessity for todays survival on the market. The paper is written in the framework of research project Research on implementation on market orientation in High-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493) .

Název v anglickém jazyce

CUSTOMER SERVICES A PART OF MARKET ORIENTATION

Popis výsledku anglicky

The aim of this paper is to present the importance of customer services as a part of market orientation from both the theoretical view and by selected results of the survey of Hi-Tech firms in the Czech Republic.The research was particularly focused on acustomer. The first part of the paper briefly describes the main characteristics of customer services from the customers view. The second part is focused on survey of Hi-Tech companies. The results from the research show that management of companies isusually aware of the importance of customers satisfaction and of the quality supply of customer services as well. Customer services are widely seen as a necessity for todays survival on the market. The paper is written in the framework of research project Research on implementation on market orientation in High-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493) .

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Výzkum implementace tržní orientace u hi-tech firem</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and management-2007

ISSN

1822-6515

e-ISSN

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Svazek periodika

15

Číslo periodika v rámci svazku

15

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

4

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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