Company strategic marketing management - synergic approach and value creating

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU90960" target="_blank" >RIV/00216305:26510/10:PU90960 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Company strategic marketing management - synergic approach and value creating

Popis výsledku v původním jazyce

The worldwide economic crisis and turbulent market environment have forced companies to change their business approaches. Czech economy represents a small and relatively saturated market with a relatively high degree of industry specialization. Successful company operation is conditioned by multiple factors the definition of which has been the focus of interest of theorists as well as practitioners for a long time. The turbulent environment (increasing competitive pressure, growing demands of customersand other stakeholders, dynamism in development, obsolescence of technologies and products, increasing interventions of the European Union bodies and public authorities, the changing perception and behaviour of customers, the changing character of competition etc.) makes managements and owners of businesses seek, in addition to other things, new and more effective managerial, marketing and commercial approaches that will provide their successful enterprising not only on the domestic mark

Název v anglickém jazyce

Company strategic marketing management - synergic approach and value creating

Popis výsledku anglicky

The worldwide economic crisis and turbulent market environment have forced companies to change their business approaches. Czech economy represents a small and relatively saturated market with a relatively high degree of industry specialization. Successful company operation is conditioned by multiple factors the definition of which has been the focus of interest of theorists as well as practitioners for a long time. The turbulent environment (increasing competitive pressure, growing demands of customersand other stakeholders, dynamism in development, obsolescence of technologies and products, increasing interventions of the European Union bodies and public authorities, the changing perception and behaviour of customers, the changing character of competition etc.) makes managements and owners of businesses seek, in addition to other things, new and more effective managerial, marketing and commercial approaches that will provide their successful enterprising not only on the domestic mark

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

LVIII

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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