Creating the national image-tool to better promote the country?

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92818" target="_blank" >RIV/00216305:26510/11:PU92818 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Creating the national image-tool to better promote the country?
Popis výsledku v původním jazyce
This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.
Název v anglickém jazyce
Creating the national image-tool to better promote the country?
Popis výsledku anglicky
This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.

Rok uplatnění
2011
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)