Signification of marketing effectiveness in industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU95241" target="_blank" >RIV/00216305:26510/11:PU95241 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Signification of marketing effectiveness in industry

Popis výsledku v původním jazyce

Nowadays, marketing and marketing performance are becoming one of the most important sections in all companies. The reason for this change is made by world globalization. Many companies have to improve own corporate marketing activities, especially in industrial marketing. Marketing thinking brings new view on market environment and creates specific marketing tools, which are possible to use in industry area. Companies have no comparison with own competitors in the individual industry fields, which is only possible using appropriately by chosen instruments. The goal of this paper is map current level of knowledge on the issue, based on a search of scientific articles and researches.

Název v anglickém jazyce

Signification of marketing effectiveness in industry

Popis výsledku anglicky

Nowadays, marketing and marketing performance are becoming one of the most important sections in all companies. The reason for this change is made by world globalization. Many companies have to improve own corporate marketing activities, especially in industrial marketing. Marketing thinking brings new view on market environment and creates specific marketing tools, which are possible to use in industry area. Companies have no comparison with own competitors in the individual industry fields, which is only possible using appropriately by chosen instruments. The goal of this paper is map current level of knowledge on the issue, based on a search of scientific articles and researches.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Scientific Conference ?Whither Our Economies

ISSN

2029-8501

e-ISSN

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Svazek periodika

2011

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

6

Strana od-do

98-103

Kód UT WoS článku

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EID výsledku v databázi Scopus

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