Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

Popis výsledku v původním jazyce

Purpose of the article: Successful entry into the foreign market is a promising perspective of business development and entrepreneurship for the Czech small and medium enterprises (SMEs), but there are also barriers, like knowledge of the language or environment, information, experience, different legislation, and high cost of entering in a foreign market. Performing analytical research shows that recent scientific literature has limits regarding solution of entry costs for marketing and promotion. Methodology / methods: The study uses the method of analysis of primary and secondary data and structured data collection in the form of streamlining the scientific literature related to the topic of internationalization and barriers to market entry. Methods for collecting data questionnaire and its evaluation using statistical methods. Scientific aim: The study aims to clarify the issue of Czech SME entry to foreign markets, with an emphasis on business and entrepreneurship development of Czech SMEs through participation in international fairs and exhibitions and explores the possibilities to manage costs for the marketing and promotion, with regard to the possibility of using grant. Findings: Using the survey, the study examines 338 Czech enterprises, which acquired financial assistance thanks to grant programme Marketing II, between 2010-2014. The work compares the results with those businesses that have not received grant aid, or did not apply for it and opted for a different type of promotion. Conclusions: With extensive questionnaire the research paper examines, whether this form of grant support of participation in international fairs and exhibitions is an effective solution when putting Czech SMEs on foreign markets, what promotion solutions chose those firms that have not benefited from subsidies, what kind of support would be welcome, what was a success and what are the limits. The work opens up new possibilities for research in this area.

Název v anglickém jazyce

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

Popis výsledku anglicky

Purpose of the article: Successful entry into the foreign market is a promising perspective of business development and entrepreneurship for the Czech small and medium enterprises (SMEs), but there are also barriers, like knowledge of the language or environment, information, experience, different legislation, and high cost of entering in a foreign market. Performing analytical research shows that recent scientific literature has limits regarding solution of entry costs for marketing and promotion. Methodology / methods: The study uses the method of analysis of primary and secondary data and structured data collection in the form of streamlining the scientific literature related to the topic of internationalization and barriers to market entry. Methods for collecting data questionnaire and its evaluation using statistical methods. Scientific aim: The study aims to clarify the issue of Czech SME entry to foreign markets, with an emphasis on business and entrepreneurship development of Czech SMEs through participation in international fairs and exhibitions and explores the possibilities to manage costs for the marketing and promotion, with regard to the possibility of using grant. Findings: Using the survey, the study examines 338 Czech enterprises, which acquired financial assistance thanks to grant programme Marketing II, between 2010-2014. The work compares the results with those businesses that have not received grant aid, or did not apply for it and opted for a different type of promotion. Conclusions: With extensive questionnaire the research paper examines, whether this form of grant support of participation in international fairs and exhibitions is an effective solution when putting Czech SMEs on foreign markets, what promotion solutions chose those firms that have not benefited from subsidies, what kind of support would be welcome, what was a success and what are the limits. The work opens up new possibilities for research in this area.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50602 - Public administration

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

"Perspectives of Business and Entrepreneurship Development"

ISBN

978-80-214-5198-8

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

273-282

Název nakladatele

Neuveden

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

28. 5. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000428947700026