Using the concept of Customer Life - time Value for Internal Customers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU119409" target="_blank" >RIV/00216305:26510/15:PU119409 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ibima.org/SPAIN2015/index.html" target="_blank" >http://www.ibima.org/SPAIN2015/index.html</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Using the concept of Customer Life - time Value for Internal Customers

Popis výsledku v původním jazyce

The aim of this work is to focus on a pilot study on the methodology for internal use CLV customers to create new scientific knowledge in the field of assessing the costs and benefits of internal customers, ie. Employees and partners in a given market segment. As external customers (markets), as well as internal customers to express their conduct and behavior more or less affection, in the first case and the second case indicate employer. Therefore, the CLV model for internal clients require a qualified forecasting and quantification of a wide spectrum of both hard and soft items and its conversion to a valid pointer. Utilization Concept Customer Lifetime Value (CLV) in Strategic Marketing companies described in (Hanzelka, 2014, Kumar, 2008). Each company performs economic policy objectives through its organizational structure, level of technology and proactive utilization trends in scientific - technical development, which will ensure their economic growth. External customer is the enterprise resource performance and profitability, is the bearer requirements and needs and creator of loyal customer groups. For external customers can be categorized as CLV CLV-OUT. CLV-OUT can be modified for internal marketing companies operating in the insurance market. These are mainly insurance companies, as described in (Hanzelka, 2015). Internal customer helps create production, is the holder of invention and co-creator of the corporate culture of the company. For internal clients is described analogous method for determining the value of internal customer CLV-IN as described in (Hanzelka, 2015)

Název v anglickém jazyce

Using the concept of Customer Life - time Value for Internal Customers

Popis výsledku anglicky

The aim of this work is to focus on a pilot study on the methodology for internal use CLV customers to create new scientific knowledge in the field of assessing the costs and benefits of internal customers, ie. Employees and partners in a given market segment. As external customers (markets), as well as internal customers to express their conduct and behavior more or less affection, in the first case and the second case indicate employer. Therefore, the CLV model for internal clients require a qualified forecasting and quantification of a wide spectrum of both hard and soft items and its conversion to a valid pointer. Utilization Concept Customer Lifetime Value (CLV) in Strategic Marketing companies described in (Hanzelka, 2014, Kumar, 2008). Each company performs economic policy objectives through its organizational structure, level of technology and proactive utilization trends in scientific - technical development, which will ensure their economic growth. External customer is the enterprise resource performance and profitability, is the bearer requirements and needs and creator of loyal customer groups. For external customers can be categorized as CLV CLV-OUT. CLV-OUT can be modified for internal marketing companies operating in the insurance market. These are mainly insurance companies, as described in (Hanzelka, 2015). Internal customer helps create production, is the holder of invention and co-creator of the corporate culture of the company. For internal clients is described analogous method for determining the value of internal customer CLV-IN as described in (Hanzelka, 2015)

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth

ISBN

9780986041952

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

2904-2913

Název nakladatele

The 26th International Business Information Management Association Conference

Místo vydání

Madrid, Spain, 2015

Místo konání akce

Madrid

Datum konání akce

11. 11. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000366872700299