Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU120944" target="_blank" >RIV/00216305:26510/16:PU120944 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.vse.cz/aop/554" target="_blank" >https://www.vse.cz/aop/554</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18267/j.aop.554" target="_blank" >10.18267/j.aop.554</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres

Popis výsledku v původním jazyce

At present, enterprises are forced to serve their customers as quickly as possible if they want to succeed on turbulent global markets. Enterprises are looking for regions with high-quality infrastructure where they can establish new logistics centres that enable enterprises to serve their customers quickly. This paper focuses on the segmentation of the European Union market for enterprises that are willing to set up logistics centres in order to be able to distribute products fluently and more quickly to their customers in Europe. An agglomerative hierarchical clustering algorithm was used and Ward’s criterion applied for the purposes of market segmentation. A Logistic Performance Index and the indicator Dealing with Construction Permits were used as two relevant dimensions reflecting the market attractiveness of identified clusters. Based on the given statistical output, fundamental marketing concepts were formulated for each cluster composed of EU countries with similar characteristics.

Název v anglickém jazyce

Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres

Popis výsledku anglicky

At present, enterprises are forced to serve their customers as quickly as possible if they want to succeed on turbulent global markets. Enterprises are looking for regions with high-quality infrastructure where they can establish new logistics centres that enable enterprises to serve their customers quickly. This paper focuses on the segmentation of the European Union market for enterprises that are willing to set up logistics centres in order to be able to distribute products fluently and more quickly to their customers in Europe. An agglomerative hierarchical clustering algorithm was used and Ward’s criterion applied for the purposes of market segmentation. A Logistic Performance Index and the indicator Dealing with Construction Permits were used as two relevant dimensions reflecting the market attractiveness of identified clusters. Based on the given statistical output, fundamental marketing concepts were formulated for each cluster composed of EU countries with similar characteristics.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Vědecký sborník

ISSN

0572-3043

e-ISSN

—

Svazek periodika

24

Číslo periodika v rámci svazku

05/2016

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

3-13

Kód UT WoS článku

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EID výsledku v databázi Scopus

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