BUSINESS MODEL ENGAGEMENT LEVELS IN ENVIRONMENTAL CHALLENGES FROM A MULTIPLE CUSTOMER VALUE PERSPECTIVE

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU125038" target="_blank" >RIV/00216305:26510/16:PU125038 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.icem.lt/public/icem/Proceeding%20of%20selected%20papers_2016_Final.pdf" target="_blank" >http://www.icem.lt/public/icem/Proceeding%20of%20selected%20papers_2016_Final.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

BUSINESS MODEL ENGAGEMENT LEVELS IN ENVIRONMENTAL CHALLENGES FROM A MULTIPLE CUSTOMER VALUE PERSPECTIVE

Popis výsledku v původním jazyce

Research purpose Global environmental challenges show just how crucial can incorporating sustainable development principals be for a company. The article's objective is to describe how environmental challenges lead to changes in the business model towards multiple customer value creation. Results are stated later in the article. Methodology/ methods To complete the article's objective methods of secondary data collection and retrievals were use. The obtained information was afterwards compared to find and evaluate opinions of various authors dealing with the issue of multiple value. Scientific goal The stated issue attracts the attention of scientific research, alongside with the acute ecological situation and the necessity of integrating social aspects into business models. The scientific goal was to identify approaches of various authors to the issue of multiple customer value in a way which would provide applicable knowledge to innovate existing business models in a relevant way transition to novel business models based on fusing ecological, social and economic dimensions of sustainable development. Findings The article's results relate to the stated research question and find use as a tool to compare traditional business models and demands regarding novel business model creation. Conclusions The necessity to research novel business models based on sustainable multiple customer value creation is expressed, at the article's end. Novel business models represent a new tool to achieve positive customer perception and acceptance of the business itself while still remaining competitive in the face of global environmental challenges.

Název v anglickém jazyce

BUSINESS MODEL ENGAGEMENT LEVELS IN ENVIRONMENTAL CHALLENGES FROM A MULTIPLE CUSTOMER VALUE PERSPECTIVE

Popis výsledku anglicky

Research purpose Global environmental challenges show just how crucial can incorporating sustainable development principals be for a company. The article's objective is to describe how environmental challenges lead to changes in the business model towards multiple customer value creation. Results are stated later in the article. Methodology/ methods To complete the article's objective methods of secondary data collection and retrievals were use. The obtained information was afterwards compared to find and evaluate opinions of various authors dealing with the issue of multiple value. Scientific goal The stated issue attracts the attention of scientific research, alongside with the acute ecological situation and the necessity of integrating social aspects into business models. The scientific goal was to identify approaches of various authors to the issue of multiple customer value in a way which would provide applicable knowledge to innovate existing business models in a relevant way transition to novel business models based on fusing ecological, social and economic dimensions of sustainable development. Findings The article's results relate to the stated research question and find use as a tool to compare traditional business models and demands regarding novel business model creation. Conclusions The necessity to research novel business models based on sustainable multiple customer value creation is expressed, at the article's end. Novel business models represent a new tool to achieve positive customer perception and acceptance of the business itself while still remaining competitive in the face of global environmental challenges.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SMART AND EFFICIENT ECONOMY: PREPARATION FOR THE FUTURE INNOVATIVE ECONOMY

ISBN

978-80-214-5413-2

ISSN

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e-ISSN

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Počet stran výsledku

746

Strana od-do

301-307

Název nakladatele

BRNO UNIV TECHNOLOGY, FAC BUSINESS & MANAGEMENT,

Místo vydání

KOLEJNI 2906-4, BRNO, 612 00, CZECH REPUBLIC

Místo konání akce

Brno

Datum konání akce

19. 5. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000408885200037