VAT and its Influence on Buying Behaviour

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU124536" target="_blank" >RIV/00216305:26510/17:PU124536 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

VAT and its Influence on Buying Behaviour

Popis výsledku v původním jazyce

Research background: Value added tax, as an instrument of fiscal policy and also a very important income for the state budget. It is one of the universal indirect taxes, which has a significant influence on the price level in the country. The Euro-pean Union's system of value added tax on goods and services are primarily gov-erned by "the 6th VAT Directive" set by the European Commission. Purpose of the article: The paper deals with the question of how changes in the rates of value added tax influence buying behaviour of customers. Buying behav-iour could be expressed as decisions of customers about expending their own re-sources such as money, effort and time, on items related to their consumption in order to meet their needs. Methodology/methods: The area of the research is a Czech retail market with food. Due to the nature of VAT, the influence of this tax on buying behaviour was quantified by price elasticity of demand respectively indirect tax elasticity of de-mand. The article is conceived as a case study, according to the principles R.K. Yin. The evaluation of buying behaviour is based on real data, which deals with volumes of sales and sales prices realized in a specific Czech retail chain, which associate more than 200 shops. Findings: The goal of the study is not only to propose the way how to identify buyers' response to the changes in the VAT rate, but also to bring the knowledge about customers’ response to the realized changes, and finally to propose how to use this knowledge in a development of pricing strategy in case of further changes in the VAT rate.

Název v anglickém jazyce

VAT and its Influence on Buying Behaviour

Popis výsledku anglicky

Research background: Value added tax, as an instrument of fiscal policy and also a very important income for the state budget. It is one of the universal indirect taxes, which has a significant influence on the price level in the country. The Euro-pean Union's system of value added tax on goods and services are primarily gov-erned by "the 6th VAT Directive" set by the European Commission. Purpose of the article: The paper deals with the question of how changes in the rates of value added tax influence buying behaviour of customers. Buying behav-iour could be expressed as decisions of customers about expending their own re-sources such as money, effort and time, on items related to their consumption in order to meet their needs. Methodology/methods: The area of the research is a Czech retail market with food. Due to the nature of VAT, the influence of this tax on buying behaviour was quantified by price elasticity of demand respectively indirect tax elasticity of de-mand. The article is conceived as a case study, according to the principles R.K. Yin. The evaluation of buying behaviour is based on real data, which deals with volumes of sales and sales prices realized in a specific Czech retail chain, which associate more than 200 shops. Findings: The goal of the study is not only to propose the way how to identify buyers' response to the changes in the VAT rate, but also to bring the knowledge about customers’ response to the realized changes, and finally to propose how to use this knowledge in a development of pricing strategy in case of further changes in the VAT rate.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50201 - Economic Theory

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Contemporary Issues in Economy

ISBN

978-83-65605-03-0

ISSN

—

e-ISSN

—

Počet stran výsledku

10

Strana od-do

267-276

Název nakladatele

Institute of Economic Research, Ploish Economic Society, Branch in Toruń

Místo vydání

Toruń, Poland

Místo konání akce

Toruń, Poland

Datum konání akce

22. 6. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—