Marketing Strategy of Born Globals Firms

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F18%3APU125605" target="_blank" >RIV/00216305:26510/18:PU125605 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.13164/trends.2018.31.87" target="_blank" >http://dx.doi.org/10.13164/trends.2018.31.87</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13164/trends.2018.31.87" target="_blank" >10.13164/trends.2018.31.87</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Strategy of Born Globals Firms

Popis výsledku v původním jazyce

Objective of the article - The goal is to verify the degree of awareness of "born globals" amongst students of economic schools, ie among potential future entrepreneurs, and to identify how these representatives would choose a marketing strategy if they are only 3 years from the start of the business before joining foreign market. The result of empirical research is the comparison of students' answers to tested theories from around the world, which are analyzed in a clear table and show marketing strategies of the company born globals across continents, different industries, size of enterprises and turnover rates. Methodology - Methods of analysis of primary and secondary data were used. Secondary data focused on structured data collection, including an overview of literature and an analysis of studies across the continents that were published on the topic of "born globals marketing strategy." For primary data collection, one of the quantitative methods of data collection was used, namely a questionnaire survey. Subsequent evaluation was performed using statistical statistics, statistical induction and the conclusion determined using the relative frequency. Scientific Objective - The scientific goal was to verify awareness of "born globals" and to determine the marketing strategy of globalized companies when entering the foreign market for students, and this marketing strategy selection was compared with the tried and tested theories from studies around the world. The scientific goal was verified using two hypotheses and their alternative hypotheses. Results - Empirical research statistically evaluates the presented hypotheses and verifies their validity. Conclusion - The conclusion of empirical research answers the question of whether it is possible to define the concept of a "born globals" marketing strategy, ie whether students of the economic college agree on the design of marketing strategies with already tested theories from all over the world that result from

Název v anglickém jazyce

Marketing Strategy of Born Globals Firms

Popis výsledku anglicky

Objective of the article - The goal is to verify the degree of awareness of "born globals" amongst students of economic schools, ie among potential future entrepreneurs, and to identify how these representatives would choose a marketing strategy if they are only 3 years from the start of the business before joining foreign market. The result of empirical research is the comparison of students' answers to tested theories from around the world, which are analyzed in a clear table and show marketing strategies of the company born globals across continents, different industries, size of enterprises and turnover rates. Methodology - Methods of analysis of primary and secondary data were used. Secondary data focused on structured data collection, including an overview of literature and an analysis of studies across the continents that were published on the topic of "born globals marketing strategy." For primary data collection, one of the quantitative methods of data collection was used, namely a questionnaire survey. Subsequent evaluation was performed using statistical statistics, statistical induction and the conclusion determined using the relative frequency. Scientific Objective - The scientific goal was to verify awareness of "born globals" and to determine the marketing strategy of globalized companies when entering the foreign market for students, and this marketing strategy selection was compared with the tried and tested theories from studies around the world. The scientific goal was verified using two hypotheses and their alternative hypotheses. Results - Empirical research statistically evaluates the presented hypotheses and verifies their validity. Conclusion - The conclusion of empirical research answers the question of whether it is possible to define the concept of a "born globals" marketing strategy, ie whether students of the economic college agree on the design of marketing strategies with already tested theories from all over the world that result from

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50201 - Economic Theory

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

TRENDY EKONOMIKY A MANAGEMENTU

ISSN

1802-8527

e-ISSN

—

Svazek periodika

12

Číslo periodika v rámci svazku

31

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

87-100

Kód UT WoS článku

—

EID výsledku v databázi Scopus

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