Impact of financial performance of outdoor wear producers on brand perception of consumers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F18%3APU126192" target="_blank" >RIV/00216305:26510/18:PU126192 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf" target="_blank" >http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Impact of financial performance of outdoor wear producers on brand perception of consumers

Popis výsledku v původním jazyce

Financial performance of company is considered as one of the most crucial area, on which companies focus on. Similar approach is in field of outdoor wear production. Contribution is focused on finding, which financial indicators are key for the outdoor wear producers in connection with perception by final customers in Czech Republic. According to our findings it is obvious that companies use profit indicators mainly medium and large size, and in western and northern regions of Europe. Empirical evidence was realised in two groups: (1) companies, (2) customers. For analysis of companies there were used data from 4996 subject. For customers’ analysis there was employed questionnaire survey, on which participated 292 persons. For the analysis of gained data there was factor analysis and correspondence analysis with validation technique based on chi-square nonparametric tests and for transparent representation of the structure of dependence and interpretation is used symmetric correspondence map.

Název v anglickém jazyce

Impact of financial performance of outdoor wear producers on brand perception of consumers

Popis výsledku anglicky

Financial performance of company is considered as one of the most crucial area, on which companies focus on. Similar approach is in field of outdoor wear production. Contribution is focused on finding, which financial indicators are key for the outdoor wear producers in connection with perception by final customers in Czech Republic. According to our findings it is obvious that companies use profit indicators mainly medium and large size, and in western and northern regions of Europe. Empirical evidence was realised in two groups: (1) companies, (2) customers. For analysis of companies there were used data from 4996 subject. For customers’ analysis there was employed questionnaire survey, on which participated 292 persons. For the analysis of gained data there was factor analysis and correspondence analysis with validation technique based on chi-square nonparametric tests and for transparent representation of the structure of dependence and interpretation is used symmetric correspondence map.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50602 - Public administration

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AD ALTA: Journal of Interdisciplinary Research

ISSN

2464-6733

e-ISSN

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Svazek periodika

7

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

144-149

Kód UT WoS článku

000440788500030

EID výsledku v databázi Scopus

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