Customers’ behaviour during purchasing vegetarian products in global retail environment

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU134770" target="_blank" >RIV/00216305:26510/20:PU134770 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.shs-conferences.org/articles/shsconf/abs/2020/02/shsconf_glob2020_04016/shsconf_glob2020_04016.html" target="_blank" >https://www.shs-conferences.org/articles/shsconf/abs/2020/02/shsconf_glob2020_04016/shsconf_glob2020_04016.html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1051/shsconf/20207404016" target="_blank" >10.1051/shsconf/20207404016</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Customers’ behaviour during purchasing vegetarian products in global retail environment

Popis výsledku v původním jazyce

Purpose Behaviour in food purchasing is usually associated with personal identity. Vegetarian’s apologist has diverse attitude vis-à-vis animals and the environment, which affect global nature in the context of national agriculture production. According to comparison vegans with vegetarians, vegetarians are quite tolerant of other animal products except for meat products. Worldwide, vegans do not accept any animal products of animals. That approach should impact requirements on food offer and perception of potential customers. Methods There were employed questionnaire survey, where there were asked 1389 persons to participate in the primary research. From this amount we receive 395 questionnaires, what mean 28,44% returned forms. Findings According to respondents’ gender, there were participated in 212 women (53,67% of all participants) and 183 men (46,33% of all participants). For evaluation of gained data, there was applied Pearson’s chi-square test for independence of variables. The main objective of the paper is to find a connection between suggestions of vegetarianism and gender of target potential customers. From survey authors chose general opinions about vegetarianism, which represents feelings of participants: (1) is vegetarianism healthful; (2) does vegetarianism not include enough nutrients for humans, (3) is vegetarianism danger for child evolution, (4) is a human body adapted to meat consummation, (5) help vegetarians to reach higher age. All of these variables were put into evaluation of dependence with gender by Pearson’s chi-square test.

Název v anglickém jazyce

Customers’ behaviour during purchasing vegetarian products in global retail environment

Popis výsledku anglicky

Purpose Behaviour in food purchasing is usually associated with personal identity. Vegetarian’s apologist has diverse attitude vis-à-vis animals and the environment, which affect global nature in the context of national agriculture production. According to comparison vegans with vegetarians, vegetarians are quite tolerant of other animal products except for meat products. Worldwide, vegans do not accept any animal products of animals. That approach should impact requirements on food offer and perception of potential customers. Methods There were employed questionnaire survey, where there were asked 1389 persons to participate in the primary research. From this amount we receive 395 questionnaires, what mean 28,44% returned forms. Findings According to respondents’ gender, there were participated in 212 women (53,67% of all participants) and 183 men (46,33% of all participants). For evaluation of gained data, there was applied Pearson’s chi-square test for independence of variables. The main objective of the paper is to find a connection between suggestions of vegetarianism and gender of target potential customers. From survey authors chose general opinions about vegetarianism, which represents feelings of participants: (1) is vegetarianism healthful; (2) does vegetarianism not include enough nutrients for humans, (3) is vegetarianism danger for child evolution, (4) is a human body adapted to meat consummation, (5) help vegetarians to reach higher age. All of these variables were put into evaluation of dependence with gender by Pearson’s chi-square test.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy

ISBN

—

ISSN

2261-2424

e-ISSN

—

Počet stran výsledku

7

Strana od-do

1-7

Název nakladatele

EDP Sciences

Místo vydání

Neuveden

Místo konání akce

Rajecké Teplice

Datum konání akce

9. 10. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000528040800083