Vegetarianism vs Gender: How Behave Target Potential Customers in Purchasing Process

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F19%3APU131963" target="_blank" >RIV/00216305:26510/19:PU131963 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Vegetarianism vs Gender: How Behave Target Potential Customers in Purchasing Process

Popis výsledku v původním jazyce

Abstract Purpose of the article Behaviour in food choice usually associated with personal identity, in which is important interpersonal communication to others. Vegetarians have typically different attitude vis-à-vis animals and the environment. In comparison with vegans vegetarians are quite tolerant to other animal products except meat. Vegans do not accept any animal products such e.g. eggs, dairy, fish, poultry etc. That approach should impact requirements on food offer and perception of potential customers. Methodology/methods There were employed questionnaire survey on the topic of nutrition tendencies in group of young people according to their gender. There were asked 1597 persons to participate in the primary research. From this amount we receive 351 questionnaires, what mean 21,98% returned forms. According to respondents’ gender, there were participated 189 women (53,8 % of all participants) and 162 men (46,2 % of all participants). For evaluation of gained data there was applied Pearson’s

Název v anglickém jazyce

Vegetarianism vs Gender: How Behave Target Potential Customers in Purchasing Process

Popis výsledku anglicky

Abstract Purpose of the article Behaviour in food choice usually associated with personal identity, in which is important interpersonal communication to others. Vegetarians have typically different attitude vis-à-vis animals and the environment. In comparison with vegans vegetarians are quite tolerant to other animal products except meat. Vegans do not accept any animal products such e.g. eggs, dairy, fish, poultry etc. That approach should impact requirements on food offer and perception of potential customers. Methodology/methods There were employed questionnaire survey on the topic of nutrition tendencies in group of young people according to their gender. There were asked 1597 persons to participate in the primary research. From this amount we receive 351 questionnaires, what mean 21,98% returned forms. According to respondents’ gender, there were participated 189 women (53,8 % of all participants) and 162 men (46,2 % of all participants). For evaluation of gained data there was applied Pearson’s

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů