Business models, strategy and innovation in the new world of digitization

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU135576" target="_blank" >RIV/00216305:26510/20:PU135576 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.littera-scripta.com/business-models-strategy-and-innovation-in-the-new-world-of-digitization/" target="_blank" >https://www.littera-scripta.com/business-models-strategy-and-innovation-in-the-new-world-of-digitization/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36708/Littera_Scripta2020/1/2" target="_blank" >10.36708/Littera_Scripta2020/1/2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Business models, strategy and innovation in the new world of digitization

Popis výsledku v původním jazyce

The aim of this article is to specify the business models and their use when companies enter to foreign markets. An integral part of this is the digitization of today ́s world, including business models. The purpose of the article is to map the level of knowledge about business models, the impact of digitization on them and how companies to enter specifically German market from business models point of view. The aim of this article is to compare concept of business model as such, its use and access to digitization. By comparing literary revisions, the author will focus on the Canvas business model, which meets the criteria for entering the foreign markets and its structure and uses it as a “winner” among other models. According to results, it is necessary to prepare internal corporate environment in context to digitization, when trades enter to unknown foreign markets.

Název v anglickém jazyce

Business models, strategy and innovation in the new world of digitization

Popis výsledku anglicky

The aim of this article is to specify the business models and their use when companies enter to foreign markets. An integral part of this is the digitization of today ́s world, including business models. The purpose of the article is to map the level of knowledge about business models, the impact of digitization on them and how companies to enter specifically German market from business models point of view. The aim of this article is to compare concept of business model as such, its use and access to digitization. By comparing literary revisions, the author will focus on the Canvas business model, which meets the criteria for entering the foreign markets and its structure and uses it as a “winner” among other models. According to results, it is necessary to prepare internal corporate environment in context to digitization, when trades enter to unknown foreign markets.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Littera Scripta

ISSN

1805-9112

e-ISSN

—

Svazek periodika

13

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

16

Strana od-do

1-15

Kód UT WoS článku

—

EID výsledku v databázi Scopus

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