Business model adaptation through inclusion of environmental sustainability measures

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU135597" target="_blank" >RIV/00216305:26510/20:PU135597 - isvavai.cz</a>
Výsledek na webu
<a href="https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2020.35.59/195195232" target="_blank" >https://trends.fbm.vutbr.cz/index.php/trends/article/view/trends.2020.35.59/195195232</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13164/trends.2020.35.59" target="_blank" >10.13164/trends.2020.35.59</a>

Jazyk výsledku
angličtina
Název v původním jazyce
Business model adaptation through inclusion of environmental sustainability measures
Popis výsledku v původním jazyce
The article aims at the understanding of the eimpact of measures leading to higher environmental sustainability on the extant business model of an incumbent manufacturing company in a way of value co-creation with and for the customer. The research question was: How is a business model of an incumbent, business-to-business firm adapted through the inclusion of environmental sustainability measures, with customer`s involvement?
Název v anglickém jazyce
Business model adaptation through inclusion of environmental sustainability measures
Popis výsledku anglicky
The article aims at the understanding of the eimpact of measures leading to higher environmental sustainability on the extant business model of an incumbent manufacturing company in a way of value co-creation with and for the customer. The research question was: How is a business model of an incumbent, business-to-business firm adapted through the inclusion of environmental sustainability measures, with customer`s involvement?

Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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