Customers’ behaviour within erotic products in COVID-19 era

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU141123" target="_blank" >RIV/00216305:26510/21:PU141123 - isvavai.cz</a>

Výsledek na webu

<a href="https://efp5.webnode.cz/_files/200001902-6d21c6d21f/Conference%202021.pdf" target="_blank" >https://efp5.webnode.cz/_files/200001902-6d21c6d21f/Conference%202021.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customers’ behaviour within erotic products in COVID-19 era

Popis výsledku v původním jazyce

The COVID period has changed the possibilities of all humans to do anything, professional activities, hobbies, or to have pleasant experiences. Because of many restrictions of government, both groups of customers and sellers have to move to an online environment, which limits purchase occasions to a lot of potential customers, especially in the branch of erotic gadgets and accessories. The paper is focused on customer’s behavior in the branch of erotic gadgets and accessories during the first pandemic wave of COVID-19 under restrictions set by the Czech government. There was realized primary research in two lines. The first one was done as a case study in both places of erotic purchase (e-shop, store). The second one employed questionnaire survey. The main objective of the research was to define typical customer and his characteristics within they purchase habits (how they get the goods). The key aim of the paper is a clear description of the customers’ experience with all kinds of products and removing general opinions about purchasing and usage of these products by “opening” the topic in the context of the long-standing pandemic era

Název v anglickém jazyce

Customers’ behaviour within erotic products in COVID-19 era

Popis výsledku anglicky

The COVID period has changed the possibilities of all humans to do anything, professional activities, hobbies, or to have pleasant experiences. Because of many restrictions of government, both groups of customers and sellers have to move to an online environment, which limits purchase occasions to a lot of potential customers, especially in the branch of erotic gadgets and accessories. The paper is focused on customer’s behavior in the branch of erotic gadgets and accessories during the first pandemic wave of COVID-19 under restrictions set by the Czech government. There was realized primary research in two lines. The first one was done as a case study in both places of erotic purchase (e-shop, store). The second one employed questionnaire survey. The main objective of the research was to define typical customer and his characteristics within they purchase habits (how they get the goods). The key aim of the paper is a clear description of the customers’ experience with all kinds of products and removing general opinions about purchasing and usage of these products by “opening” the topic in the context of the long-standing pandemic era

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

European Forum of Entrepreneurship 2021: Proceedings of the 14th International Scientific Conference: “Viroeconomies - collapse or new business opportunities?”

ISBN

978-80-88328-10-0

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

117-126

Název nakladatele

NEWTON Academy, a. s.

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

12. 3. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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