CHANGES IN CUSTOMER BUYING BEHAVIOUR TOWARDS PRIVATE LABELS DURING COVID-19 PANDEMIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F22%3AN0100747" target="_blank" >RIV/71226401:_____/22:N0100747 - isvavai.cz</a>

Výsledek na webu

<a href="https://msed.vse.cz/msed_2022/article/599-Slaba-Marie-paper.pdf" target="_blank" >https://msed.vse.cz/msed_2022/article/599-Slaba-Marie-paper.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CHANGES IN CUSTOMER BUYING BEHAVIOUR TOWARDS PRIVATE LABELS DURING COVID-19 PANDEMIC

Popis výsledku v původním jazyce

The COVID-19 pandemic has brought several changes to society. It has severely affected the daily lives of each of us and the global economy. Many authors point to the fact that during COVID-19, there were changes in patterns of normal buying behaviour. During the COVID-19 pandemic, there were changes in customer preferences, purchased product categories, and price perceptions. This article focuses on the customer buying behaviour and changes in perception of private labels due to the COVID-19 pandemic. The author focuses mainly on the issue of perceiving the impact of the COVID-19 pandemic on private label purchases. The article will focus on changes in the preferences of private labels and generally branded and non-branded goods in various categories. Preferences for private labels and non-branded goods have increased for many products. Changes in private labels preferences in the main categories will be analyzed through a chi-square test concerning the essential demographic characteristics of the respondents.

Název v anglickém jazyce

CHANGES IN CUSTOMER BUYING BEHAVIOUR TOWARDS PRIVATE LABELS DURING COVID-19 PANDEMIC

Popis výsledku anglicky

The COVID-19 pandemic has brought several changes to society. It has severely affected the daily lives of each of us and the global economy. Many authors point to the fact that during COVID-19, there were changes in patterns of normal buying behaviour. During the COVID-19 pandemic, there were changes in customer preferences, purchased product categories, and price perceptions. This article focuses on the customer buying behaviour and changes in perception of private labels due to the COVID-19 pandemic. The author focuses mainly on the issue of perceiving the impact of the COVID-19 pandemic on private label purchases. The article will focus on changes in the preferences of private labels and generally branded and non-branded goods in various categories. Preferences for private labels and non-branded goods have increased for many products. Changes in private labels preferences in the main categories will be analyzed through a chi-square test concerning the essential demographic characteristics of the respondents.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

THE 16TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS Conference Proceedings September 8–10, 2022; Prague Prague, Czech Republic

ISBN

978-80-87990-29-2

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

485-494

Název nakladatele

Melandrium

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

8. 9. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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