DRUGSTORE PRIVATE LABELS AND UNIVERSITY STUDENTS AT THE CZECH MARKET

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DRUGSTORE PRIVATE LABELS AND UNIVERSITY STUDENTS AT THE CZECH MARKET

Popis výsledku v původním jazyce

Private labels have become an essential part of customers&#039; purchases of many retail goods. Private labels are primarily associated with food. Nevertheless, over the last decade, private labels have been strengthening in all markets and all fields. This paper aims to examine drugstore private labels&#039; situation in the specific segment of full-time university students. The author&#039;s research focuses on the drugstore and cosmetics private labels buying by full-time university students in the Czech market. There are three leading players at the drugstore market in the Czech Republic – Rossmann, DM drogerie markt, and Teta drogerie. All these drugstores offer their private labels. The author&#039;s research investigates the frequency and categories of drugstores&#039; private labels that university students buy. The author&#039;s research has shown that most respondents buy drugstores&#039; private labels regardless of their preferences for branded goods or private labels. The author evaluated men&#039;s and women&#039;s answers separately to reveal possible differences in the approach to drugstores&#039; private labels. Based on the chi-square test, the author revealed that purchasing of drugstores&#039; private labels is independent on preferences of private labels and not independent on the gender of the respondents at the 99% confidence level.

Název v anglickém jazyce

DRUGSTORE PRIVATE LABELS AND UNIVERSITY STUDENTS AT THE CZECH MARKET

Popis výsledku anglicky

Private labels have become an essential part of customers&#039; purchases of many retail goods. Private labels are primarily associated with food. Nevertheless, over the last decade, private labels have been strengthening in all markets and all fields. This paper aims to examine drugstore private labels&#039; situation in the specific segment of full-time university students. The author&#039;s research focuses on the drugstore and cosmetics private labels buying by full-time university students in the Czech market. There are three leading players at the drugstore market in the Czech Republic – Rossmann, DM drogerie markt, and Teta drogerie. All these drugstores offer their private labels. The author&#039;s research investigates the frequency and categories of drugstores&#039; private labels that university students buy. The author&#039;s research has shown that most respondents buy drugstores&#039; private labels regardless of their preferences for branded goods or private labels. The author evaluated men&#039;s and women&#039;s answers separately to reveal possible differences in the approach to drugstores&#039; private labels. Based on the chi-square test, the author revealed that purchasing of drugstores&#039; private labels is independent on preferences of private labels and not independent on the gender of the respondents at the 99% confidence level.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 15th International Days of Statistics and Economics Conference Proceedings

ISBN

978-80-87990-25-4

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

956-965

Název nakladatele

MELANDRIUM

Místo vydání

Prague, Czech Republic

Místo konání akce

Prague

Datum konání akce

9. 11. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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