FOOD PRIVATE LABELS AND UNIVERSITY STUDENTS: A CASE STUDY
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100428" target="_blank" >RIV/71226401:_____/20:N0100428 - isvavai.cz</a>
Výsledek na webu
<a href="https://msed.vse.cz/msed_2020/article/239-Slaba-Marie-paper.pdf" target="_blank" >https://msed.vse.cz/msed_2020/article/239-Slaba-Marie-paper.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/pr.2020.los.223.0" target="_blank" >10.18267/pr.2020.los.223.0</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
FOOD PRIVATE LABELS AND UNIVERSITY STUDENTS: A CASE STUDY
Popis výsledku v původním jazyce
When the share of food private labels increased, brand name companies tend to grow their promotional activities. The competitive fight between private labels and branded goods has started. The growing interest in food private labels in the food industry brings the necessity to focus on the private labels' strategy for all retail chains. The increasing popularity of private labels has caused researchers' interestin this field. The author's research focuses on the food private labels that are bought by the specific segment o full-time university students. The author investigates the categories and frequency of purchasing of the food private labels by full-time university students. The results of the author’s research show that90% of respondents are buying food private labels. And 86% of them are buying private labels more than once a week. The author revealed, based on the chi-square test, thatthe frequency of purchasing food private labelsis independent on the gender and not independent on theaverage monthly family incomeat the 99% confidence level.
Název v anglickém jazyce
FOOD PRIVATE LABELS AND UNIVERSITY STUDENTS: A CASE STUDY
Popis výsledku anglicky
When the share of food private labels increased, brand name companies tend to grow their promotional activities. The competitive fight between private labels and branded goods has started. The growing interest in food private labels in the food industry brings the necessity to focus on the private labels' strategy for all retail chains. The increasing popularity of private labels has caused researchers' interestin this field. The author's research focuses on the food private labels that are bought by the specific segment o full-time university students. The author investigates the categories and frequency of purchasing of the food private labels by full-time university students. The results of the author’s research show that90% of respondents are buying food private labels. And 86% of them are buying private labels more than once a week. The author revealed, based on the chi-square test, thatthe frequency of purchasing food private labelsis independent on the gender and not independent on theaverage monthly family incomeat the 99% confidence level.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
The 14th International Days of Statistics and Economics Conference Proceedings
ISBN
978-80-87990-22-3
ISSN
—
e-ISSN
—
Počet stran výsledku
9
Strana od-do
1101-1109
Název nakladatele
MELANDRIUM
Místo vydání
Prague, Czech Republic
Místo konání akce
Prague
Datum konání akce
10. 9. 2020
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
—