Students and Private Labels: Categories of Private Labels Buying by University Students

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100342" target="_blank" >RIV/71226401:_____/20:N0100342 - isvavai.cz</a>

Výsledek na webu

<a href="https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36689/uhk/hed/2020-01-079" target="_blank" >10.36689/uhk/hed/2020-01-079</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Students and Private Labels: Categories of Private Labels Buying by University Students

Popis výsledku v původním jazyce

The traditional perception of private label is that private label is low price and quality. However, this is no longer the case. Over past decades, private labels have grown steadily and have become important direct competitor with other brands.The development of retail chains and creation of private labels broughta new competition to today’s market conditions. This article focuses on thecategories of private labels buying by university students. Author use an online questionnaire to gain primary data. The sample of the research consists of 305 university students. The author stated several research questions and hypothesis that was tested by mathematical and statistical methods. The author’s research revealed that students slightly more prefer branded goods, nevertheless they still buying private label goods. Author used Chi-Square Test for testing stated hypotheses. Based on this test author reject the hypothesis that buying of private label is independent on gender in the segment of university students at the 95% confidence level.

Název v anglickém jazyce

Students and Private Labels: Categories of Private Labels Buying by University Students

Popis výsledku anglicky

The traditional perception of private label is that private label is low price and quality. However, this is no longer the case. Over past decades, private labels have grown steadily and have become important direct competitor with other brands.The development of retail chains and creation of private labels broughta new competition to today’s market conditions. This article focuses on thecategories of private labels buying by university students. Author use an online questionnaire to gain primary data. The sample of the research consists of 305 university students. The author stated several research questions and hypothesis that was tested by mathematical and statistical methods. The author’s research revealed that students slightly more prefer branded goods, nevertheless they still buying private label goods. Author used Chi-Square Test for testing stated hypotheses. Based on this test author reject the hypothesis that buying of private label is independent on gender in the segment of university students at the 95% confidence level.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Hradec Economic Days Vol. 10(1) proceedings of the international scientific conference Hradec Economic Days 2020

ISBN

978-80-7435-776-3

ISSN

2464-6059

e-ISSN

2464-6067

Počet stran výsledku

917

Strana od-do

696-704

Název nakladatele

University of Hradec Králov

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

2. 4. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000568108700078