The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU142759" target="_blank" >RIV/00216305:26510/21:PU142759 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate

Popis výsledku v původním jazyce

The field of creative industries is an area that has recently become the subject of gradually increasing scientific interest. This is mainly due to how they differ compared to the more traditional sectors of the economy. We consider it necessary to examine the creative industries not only from a macroeconomic point of view or from the point of view of regional development, which are the prevailing approaches to their research, but also from a microeconomic point of view. Because only by understanding the internal logic of companies, will it be possible to understand the benefits and functionality of their internal processes. The paper aims to analyse the influence of selected factors at the company's microeconomic level on its willingness to collaborate with other companies. Because through such collaboration, it is possible to effectively share knowledge and experience in this sector of the economy, which in turn impacts companies' innovative performance. The article's research is based on a statistical analysis of the obtained data from the subsector of creative industries, namely the publishing industry. The results show a positive impact of strategic management's existence on the company's willingness to collaborate with other companies and institutions, especially with foreign companies, public institutions, and multinational companies. The influence of more liberal management approach in the company on its willingness to cooperate with its surroundings was not confirmed in the analysis. The results serve as a basis for further research in the field. Their validity must also be verified in other subsectors of the creative industries, as the creative industries cannot be considered a homogeneous sector.

Název v anglickém jazyce

The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate

Popis výsledku anglicky

The field of creative industries is an area that has recently become the subject of gradually increasing scientific interest. This is mainly due to how they differ compared to the more traditional sectors of the economy. We consider it necessary to examine the creative industries not only from a macroeconomic point of view or from the point of view of regional development, which are the prevailing approaches to their research, but also from a microeconomic point of view. Because only by understanding the internal logic of companies, will it be possible to understand the benefits and functionality of their internal processes. The paper aims to analyse the influence of selected factors at the company's microeconomic level on its willingness to collaborate with other companies. Because through such collaboration, it is possible to effectively share knowledge and experience in this sector of the economy, which in turn impacts companies' innovative performance. The article's research is based on a statistical analysis of the obtained data from the subsector of creative industries, namely the publishing industry. The results show a positive impact of strategic management's existence on the company's willingness to collaborate with other companies and institutions, especially with foreign companies, public institutions, and multinational companies. The influence of more liberal management approach in the company on its willingness to cooperate with its surroundings was not confirmed in the analysis. The results serve as a basis for further research in the field. Their validity must also be verified in other subsectors of the creative industries, as the creative industries cannot be considered a homogeneous sector.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 12th International Multi-Conference on Complexity, Informatics and Cybernetics: Proceedings Volume II

ISBN

978-1-950492-53-4

ISSN

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e-ISSN

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Počet stran výsledku

199

Strana od-do

83-88

Název nakladatele

Neuveden

Místo vydání

neuveden

Místo konání akce

Florida

Datum konání akce

9. 3. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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