The Perils of Measuring Innovation in Creative Industries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F19%3APU135275" target="_blank" >RIV/00216305:26510/19:PU135275 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Perils of Measuring Innovation in Creative Industries

Popis výsledku v původním jazyce

Purpose of the article: The article aims to point out possible differences in the innovative behaviour of companies operating in the creative industries compared to more traditional sectors of the economy. Subsequently, the article focuses on the specification of possible factors that stimulate the innovative behaviour of companies in the creative industries, from which it deduces a model for measuring the innovative performance of the company. Methodology: The article is based on a literature review of scientific articles written by renowned academics dealing with research in the field of creative industries or innovations. Scientific aim: The article aims to identify possible drivers of innovative behaviour of companies in the creative industries, based on which the theoretical model of measuring the innovative behaviour of companies operating in the creative industries is created. Findings: The process of innovation in the creative industries will be somewhat different from traditional models. In addition to traditional indicators of innovation such as research and development intensity, new product introductions, company patents etc., it is crucial to observe the role of the business owner in the form of entrepreneurial identity and human resources, given the conditions and specific characteristics of creative industries. An important role is also the geographical location of the company and the willingness to network with other companies. Conclusion: The paper proposes a theoretical model of measuring the performance of innovation of a company based on the specifics of creative industries. Subsequently, additional research will need to verify the functionality of the proposed model.

Název v anglickém jazyce

The Perils of Measuring Innovation in Creative Industries

Popis výsledku anglicky

Purpose of the article: The article aims to point out possible differences in the innovative behaviour of companies operating in the creative industries compared to more traditional sectors of the economy. Subsequently, the article focuses on the specification of possible factors that stimulate the innovative behaviour of companies in the creative industries, from which it deduces a model for measuring the innovative performance of the company. Methodology: The article is based on a literature review of scientific articles written by renowned academics dealing with research in the field of creative industries or innovations. Scientific aim: The article aims to identify possible drivers of innovative behaviour of companies in the creative industries, based on which the theoretical model of measuring the innovative behaviour of companies operating in the creative industries is created. Findings: The process of innovation in the creative industries will be somewhat different from traditional models. In addition to traditional indicators of innovation such as research and development intensity, new product introductions, company patents etc., it is crucial to observe the role of the business owner in the form of entrepreneurial identity and human resources, given the conditions and specific characteristics of creative industries. An important role is also the geographical location of the company and the willingness to network with other companies. Conclusion: The paper proposes a theoretical model of measuring the performance of innovation of a company based on the specifics of creative industries. Subsequently, additional research will need to verify the functionality of the proposed model.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Workshop specifického výzkumu 2019

ISBN

978-80-214-5835-2

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

168-177

Název nakladatele

Vysoké učení technické v Brně - Fakulta podnikatelská

Místo vydání

Brno

Místo konání akce

FP VUT v Brně

Datum konání akce

6. 12. 2019

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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