Digital Transformation and its influence on performance of creative industry companies

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Digital Transformation and its influence on performance of creative industry companies

Popis výsledku v původním jazyce

Digital transformation has recently become a popular concept in the world along with the development of high technologies following the trend of industrial 4.0. It has brought many creativity and innovation for development in different industries. Especially, the technology innovation, which is based on digital platforms, is so important for companies to compete in the marketplace. This paper analyses digital transformation and its influence on the performance of creative industry companies; moreover, it also identifies the key factors, which affect digital transformation adoption in the creative industry. The proposed research framework model fills the research gap by using the technology adoption model approach, which is called a TOE framework related to technology context, organization context, and environment context; especially, it also emphasizes how company performance is affected by digital transformation. The research’s findings help researchers and practitioners in creative companies to understand more factors, which are technology, organization, and environment may impact the decision-making of digital transformation adoption and bring new insight into company performance influenced by digital transformation. Further research will apply the research framework model in the creative industry with a specific context.

Název v anglickém jazyce

Digital Transformation and its influence on performance of creative industry companies

Popis výsledku anglicky

Digital transformation has recently become a popular concept in the world along with the development of high technologies following the trend of industrial 4.0. It has brought many creativity and innovation for development in different industries. Especially, the technology innovation, which is based on digital platforms, is so important for companies to compete in the marketplace. This paper analyses digital transformation and its influence on the performance of creative industry companies; moreover, it also identifies the key factors, which affect digital transformation adoption in the creative industry. The proposed research framework model fills the research gap by using the technology adoption model approach, which is called a TOE framework related to technology context, organization context, and environment context; especially, it also emphasizes how company performance is affected by digital transformation. The research’s findings help researchers and practitioners in creative companies to understand more factors, which are technology, organization, and environment may impact the decision-making of digital transformation adoption and bring new insight into company performance influenced by digital transformation. Further research will apply the research framework model in the creative industry with a specific context.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 6th International Conference on Finance and Economics

ISBN

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ISSN

2571-4287

e-ISSN

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Počet stran výsledku

15

Strana od-do

1-15

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Místo konání akce

Ho Chi Minh City

Datum konání akce

18. 11. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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