Systematic Review of New Trends of SMEs Marketing Strategy
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU143346" target="_blank" >RIV/00216305:26510/21:PU143346 - isvavai.cz</a>
Výsledek na webu
<a href="https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf" target="_blank" >https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Systematic Review of New Trends of SMEs Marketing Strategy
Popis výsledku v původním jazyce
The new market environment due to the Covid-19 pandemic is affecting the performance of global SMEs. It is necessary for them to adapt their marketing strategy to the situation in order to increase their competitiveness in the global market. Since the beginning of the pandemic, SMEs have had to react to these circumstances and, as a result, the number of secondary sources related to this topic has increased. Data is obtained based on research of secondary sources, which are systematically and critically reviewed and compared. The aim is to provide an overview of current trends and to identify potential areas for further research on SMEs' approach to marketing strategy and its transformation due to threats and opportunities arising from the external environment. The findings give us a direction for further research and shows potential critical areas for SMEs competitiveness in the global marketplace.
Název v anglickém jazyce
Systematic Review of New Trends of SMEs Marketing Strategy
Popis výsledku anglicky
The new market environment due to the Covid-19 pandemic is affecting the performance of global SMEs. It is necessary for them to adapt their marketing strategy to the situation in order to increase their competitiveness in the global market. Since the beginning of the pandemic, SMEs have had to react to these circumstances and, as a result, the number of secondary sources related to this topic has increased. Data is obtained based on research of secondary sources, which are systematically and critically reviewed and compared. The aim is to provide an overview of current trends and to identify potential areas for further research on SMEs' approach to marketing strategy and its transformation due to threats and opportunities arising from the external environment. The findings give us a direction for further research and shows potential critical areas for SMEs competitiveness in the global marketplace.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Merkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists
ISBN
978-80-225-4909-7
ISSN
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e-ISSN
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Počet stran výsledku
10
Strana od-do
283-292
Název nakladatele
Vydavateľstvo EKONÓM, University of Economics in Bratislava
Místo vydání
Bratislava, Slovak Republic
Místo konání akce
Faculty of Commerce, University of Economics in
Datum konání akce
10. 12. 2021
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
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