Evaluative Framework for Digital Competitiveness

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00009002" target="_blank" >RIV/46747885:24310/21:00009002 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_2" target="_blank" >http://dx.doi.org/10.1007/978-3-030-93131-5_2</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_2" target="_blank" >10.1007/978-3-030-93131-5_2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Evaluative Framework for Digital Competitiveness

Popis výsledku v původním jazyce

To stand out and face the growing demand from customers to obtain products and services online, several SMEs are implementing digital transformation strategies. It became evident that many factors other than technology are required to ensure the digital transformation‘s completion and success. However, the global pandemic of Covid-19 showed that many SMEs struggle significantly to implement Internet and online platforms into their strategies to achieve a decent level of e-commerce competitiveness. In this chapter, we combine secondary information, opinions of experts in online marketing, and the experience of SMEs to identify which factors affect the capacity of businesses to embrace the digital environment. Based on these findings, we propose an evaluative framework allowing business to assess their current level of e-commerce readiness.

Název v anglickém jazyce

Evaluative Framework for Digital Competitiveness

Popis výsledku anglicky

To stand out and face the growing demand from customers to obtain products and services online, several SMEs are implementing digital transformation strategies. It became evident that many factors other than technology are required to ensure the digital transformation‘s completion and success. However, the global pandemic of Covid-19 showed that many SMEs struggle significantly to implement Internet and online platforms into their strategies to achieve a decent level of e-commerce competitiveness. In this chapter, we combine secondary information, opinions of experts in online marketing, and the experience of SMEs to identify which factors affect the capacity of businesses to embrace the digital environment. Based on these findings, we propose an evaluative framework allowing business to assess their current level of e-commerce readiness.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/TJ02000206" target="_blank" >TJ02000206: Rozvoj dovedností nezbytných pro digitální transformaci podnikání</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing

ISBN

9783030931308

Počet stran výsledku

28

Strana od-do

27-55

Počet stran knihy

239

Název nakladatele

Springer Nature

Místo vydání

Cham

Kód UT WoS kapitoly

—