Strategic Approaches of SMEs in Economic Performance of E-commerce

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F19%3A43916572" target="_blank" >RIV/62156489:43310/19:43916572 - isvavai.cz</a>

Výsledek na webu

<a href="https://is.muni.cz/do/econ/sborniky/2019/Proceedings_final.pdf" target="_blank" >https://is.muni.cz/do/econ/sborniky/2019/Proceedings_final.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Strategic Approaches of SMEs in Economic Performance of E-commerce

Popis výsledku v původním jazyce

The researches and practice declare the strategic key factor of long-term business success is considered to be strategic approach to economic performance along with proposing and implementing financial strategy. The paper deals with the issue of economic performance of SMEs in e-commerce along with their financial strategy. The aim of the research is to evaluate the economic performance of enterprises primarily focused on e-commerce, which affects the financial strategy in e-commerce. The research sample of enterprises involved to the survey is selected based on the following restrictive criteria: headquarter of enterprise in the Czech Republic, legal form of business joint stock company and limited liability company, existence of enterprise in ecommerce minimum 5 years, main business area B2C market. The main research methods are following: methods of personal interviewing among selected enterprises, selected methods of financial analysis and selected methods of statistical induction for verifying stated hypotheses. The main results of paper revealed the level of long-term coverage is the biggest problematic area in the creation and implementation of a financial strategy that reduces the economic performance of e-commerce and type of financial strategy does not correspond to the type of corporate strategy in e-commerce.

Název v anglickém jazyce

Strategic Approaches of SMEs in Economic Performance of E-commerce

Popis výsledku anglicky

The researches and practice declare the strategic key factor of long-term business success is considered to be strategic approach to economic performance along with proposing and implementing financial strategy. The paper deals with the issue of economic performance of SMEs in e-commerce along with their financial strategy. The aim of the research is to evaluate the economic performance of enterprises primarily focused on e-commerce, which affects the financial strategy in e-commerce. The research sample of enterprises involved to the survey is selected based on the following restrictive criteria: headquarter of enterprise in the Czech Republic, legal form of business joint stock company and limited liability company, existence of enterprise in ecommerce minimum 5 years, main business area B2C market. The main research methods are following: methods of personal interviewing among selected enterprises, selected methods of financial analysis and selected methods of statistical induction for verifying stated hypotheses. The main results of paper revealed the level of long-term coverage is the biggest problematic area in the creation and implementation of a financial strategy that reduces the economic performance of e-commerce and type of financial strategy does not correspond to the type of corporate strategy in e-commerce.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

European Financial Systems 2019: Proceedings of the 16th International Scientific Conference

ISBN

978-80-210-9338-6

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

574-583

Název nakladatele

Masarykova univerzita

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

24. 6. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000503222600069