Importance of Strategic Management in E-commerce

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F19%3A43915492" target="_blank" >RIV/62156489:43310/19:43915492 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.icabr.com/respo/respo_2018.pdf" target="_blank" >http://www.icabr.com/respo/respo_2018.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Importance of Strategic Management in E-commerce

Popis výsledku v původním jazyce

E-commerce is becoming more and more open in the business world. Therefore it is necessary to choose a strategic approach in this field, which has a specific area in e-commerce. The main aim of paper is therefore to evaluate the importance of strategic management of enterprises primarily focused on e-commerce for their long term development. The main objective of the research is to evaluate the importance of determinants of strategic management that is attributed by enterprises primarily oriented on e-commerce. A research sample of enterprises was set up based on following criteria in the research: enterprises primarily oriented to e-commerce in B2C selling goods, headquarters in the Czech Republic, existence of the company for at least seven years, legal form of business Joint-Stock Company and Limited lability Company. The following research methods were used to fulfil the main aim: personal interviewing method by using qualitative research (semi-structured interviews), situational analysis, financial analysis, analysis of internal documents. The paper identifies the strengths and weaknesses of enterprises that are primarily focused on e-commerce.

Název v anglickém jazyce

Importance of Strategic Management in E-commerce

Popis výsledku anglicky

E-commerce is becoming more and more open in the business world. Therefore it is necessary to choose a strategic approach in this field, which has a specific area in e-commerce. The main aim of paper is therefore to evaluate the importance of strategic management of enterprises primarily focused on e-commerce for their long term development. The main objective of the research is to evaluate the importance of determinants of strategic management that is attributed by enterprises primarily oriented on e-commerce. A research sample of enterprises was set up based on following criteria in the research: enterprises primarily oriented to e-commerce in B2C selling goods, headquarters in the Czech Republic, existence of the company for at least seven years, legal form of business Joint-Stock Company and Limited lability Company. The following research methods were used to fulfil the main aim: personal interviewing method by using qualitative research (semi-structured interviews), situational analysis, financial analysis, analysis of internal documents. The paper identifies the strengths and weaknesses of enterprises that are primarily focused on e-commerce.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Region in the development of society 2018: Proceedings of the international scientific conference

ISBN

978-80-7509-658-6

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

492-506

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

18. 10. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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