The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F24%3APU151812" target="_blank" >RIV/00216305:26510/24:PU151812 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.magnanimitas.cz/ADALTA/1401/PDF/1401.pdf" target="_blank" >https://www.magnanimitas.cz/ADALTA/1401/PDF/1401.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33543/j.1401.1720" target="_blank" >10.33543/j.1401.1720</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)

Popis výsledku v původním jazyce

This article focuses on analyzing the impact of digital strategy on ecommerce services, with an emphasis on online small and medium enterprises (SMEs), through expert systematic literature review. In the context of the growing ecommerce environment, the study aims to explore how digital strategy shapes service provision and transforms customer experiences. The main focus is on the analysis of specific aspects, including the use of artificial intelligence (AI) for personalizing customer experiences, the effectiveness of these personalization strategies, and their impact on purchasing behavior. Finally, the article looks towards the future, predicting possible trends in the field of service personalization using digital strategy. This scientific article provides a fresh perspective on the digital transformation of ecommerce and offers valuable insights for future innovations in online small and medium enterprises.

Název v anglickém jazyce

The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)

Popis výsledku anglicky

This article focuses on analyzing the impact of digital strategy on ecommerce services, with an emphasis on online small and medium enterprises (SMEs), through expert systematic literature review. In the context of the growing ecommerce environment, the study aims to explore how digital strategy shapes service provision and transforms customer experiences. The main focus is on the analysis of specific aspects, including the use of artificial intelligence (AI) for personalizing customer experiences, the effectiveness of these personalization strategies, and their impact on purchasing behavior. Finally, the article looks towards the future, predicting possible trends in the field of service personalization using digital strategy. This scientific article provides a fresh perspective on the digital transformation of ecommerce and offers valuable insights for future innovations in online small and medium enterprises.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AD Alta

ISSN

1804-7890

e-ISSN

—

Svazek periodika

14

Číslo periodika v rámci svazku

14/01

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

4

Strana od-do

17-20

Kód UT WoS článku

001273360600002

EID výsledku v databázi Scopus

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