CRM, Social Networks and Small and Medium Enterprises. Does it all fit together?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F15%3A50005137" target="_blank" >RIV/62690094:18450/15:50005137 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216275:25410/15:39901267

Výsledek na webu

<a href="http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf" target="_blank" >http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CRM, Social Networks and Small and Medium Enterprises. Does it all fit together?

Popis výsledku v původním jazyce

The original concept of customer relationship management as based on communication in the physical environment is gradually transforming into a new kind of marketing approach where contact through social networks and relationships within online communities predominate. This paper aims to increase knowledge of the use of customer relationship management and social customer relationship management practices in small and medium enterprises conducting their business in the Czech Republic. A sample of 308 respondents, primarily small and medium enterprises managers, employees and marketing specialists was collected using a questionnaire. The findings showed that organizations perceive digital marketing as more important than traditional marketing. About two-thirds of respondents consider customer relationship orientation to be very important; however, Social customer relationship management consider as "very important" about 15% of respondents. The comparison of findings to international studies and to larger corporations has brought some interesting knowledge.

Název v anglickém jazyce

CRM, Social Networks and Small and Medium Enterprises. Does it all fit together?

Popis výsledku anglicky

The original concept of customer relationship management as based on communication in the physical environment is gradually transforming into a new kind of marketing approach where contact through social networks and relationships within online communities predominate. This paper aims to increase knowledge of the use of customer relationship management and social customer relationship management practices in small and medium enterprises conducting their business in the Czech Republic. A sample of 308 respondents, primarily small and medium enterprises managers, employees and marketing specialists was collected using a questionnaire. The findings showed that organizations perceive digital marketing as more important than traditional marketing. About two-thirds of respondents consider customer relationship orientation to be very important; however, Social customer relationship management consider as "very important" about 15% of respondents. The comparison of findings to international studies and to larger corporations has brought some interesting knowledge.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing identity : digital life. Part 1.

ISBN

978-80-8105-779-3

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

14

Strana od-do

108-120

Název nakladatele

Univerzita sv. Cyrila a Metoda v Trnave

Místo vydání

Trnava

Místo konání akce

Smolenice, Slovak Republic.

Datum konání akce

10. 11. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000380527500009