Strategic Management Tools as a Prerequisite for Maintaining Competitiveness in the Slovak Hotel Industry
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000192" target="_blank" >RIV/02819180:_____/19:#0000192 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.udekom.org.rs/tmt20191.html" target="_blank" >https://www.udekom.org.rs/tmt20191.html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.31410/tmt.2019.1" target="_blank" >10.31410/tmt.2019.1</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Strategic Management Tools as a Prerequisite for Maintaining Competitiveness in the Slovak Hotel Industry
Popis výsledku v původním jazyce
The paper focuses on the application of modern strategic management tools in the Slovak hotel industry. It aims to identify the level of utilization of the management tools in hotels in Slovakia. The study evaluates the application of modern management tools using mathematical and statistical methods, including mean values and standard deviation. The result of the research indicates that hotels in Slovakia do not utilize the possibilities the strategic management tools offer mostly because the hotel managers significantly lacked relevant knowledge of these tools. The results demonstrate that the most used strategic management tools in monitored hotels include Customer Relationship Management and Strategic Planning, followed by Internal Relationship Management, Controlling, Outsourcing, Benchmarking, Social Media, and Supplier Relationship Management, respectively. The findings of this study can help to maximize the full potential of hotels and improve their competitiveness by creating awareness of the importance and usage of strategic management tools.
Název v anglickém jazyce
Strategic Management Tools as a Prerequisite for Maintaining Competitiveness in the Slovak Hotel Industry
Popis výsledku anglicky
The paper focuses on the application of modern strategic management tools in the Slovak hotel industry. It aims to identify the level of utilization of the management tools in hotels in Slovakia. The study evaluates the application of modern management tools using mathematical and statistical methods, including mean values and standard deviation. The result of the research indicates that hotels in Slovakia do not utilize the possibilities the strategic management tools offer mostly because the hotel managers significantly lacked relevant knowledge of these tools. The results demonstrate that the most used strategic management tools in monitored hotels include Customer Relationship Management and Strategic Planning, followed by Internal Relationship Management, Controlling, Outsourcing, Benchmarking, Social Media, and Supplier Relationship Management, respectively. The findings of this study can help to maximize the full potential of hotels and improve their competitiveness by creating awareness of the importance and usage of strategic management tools.
Klasifikace
Druh
C - Kapitola v odborné knize
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Ostatní
Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název knihy nebo sborníku
Modern Management Tools and Economy of Tourism Sector in Present Era
ISBN
9788680194295
Počet stran výsledku
16
Strana od-do
1-16
Počet stran knihy
695
Název nakladatele
SKRIPTA International
Místo vydání
Belgrade
Kód UT WoS kapitoly
—