Corporate social responsibility and employer branding: challenges for the wine sector resulting from a bibliometric analysis

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F23%3A%230000120" target="_blank" >RIV/02819180:_____/23:#0000120 - isvavai.cz</a>

Výsledek na webu

<a href="https://littera-scripta.com/corporate-social-responsibility-and-employer-branding-challenges-for-the-wine-sector-resulting-from-a-bibliometric-analysis/" target="_blank" >https://littera-scripta.com/corporate-social-responsibility-and-employer-branding-challenges-for-the-wine-sector-resulting-from-a-bibliometric-analysis/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36708/Littera_Scripta2023/1/7" target="_blank" >10.36708/Littera_Scripta2023/1/7</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Corporate social responsibility and employer branding: challenges for the wine sector resulting from a bibliometric analysis

Popis výsledku v původním jazyce

The greatest boom of the corporate social responsibility (CSR) concept in companies occurred in the 1990s when managers began to understand that the implementation of CSR activities requires specific attention. At that time, CSR also merged with fields such as marketing, public relations, diversity, and human resources. Based on the bibliometric analysis, the article aims to identify areas of scientific research in which the issue of CSR is addressed within the issue of employer branding (EB), with a focus on the wine sector. The findings confirm that the issues of CSR and EB have not been given enough attention so far, either in general or specifically in the wine sector. This fact reveals an interesting research gap, as current generations of the workforce demand socially responsible behavior from their potential or actual employers. The integration of CSR in employer branding thus represents a desirable strategy that could also be useful in the wine sector, which is currently facing a shortage of quality people.

Název v anglickém jazyce

Corporate social responsibility and employer branding: challenges for the wine sector resulting from a bibliometric analysis

Popis výsledku anglicky

The greatest boom of the corporate social responsibility (CSR) concept in companies occurred in the 1990s when managers began to understand that the implementation of CSR activities requires specific attention. At that time, CSR also merged with fields such as marketing, public relations, diversity, and human resources. Based on the bibliometric analysis, the article aims to identify areas of scientific research in which the issue of CSR is addressed within the issue of employer branding (EB), with a focus on the wine sector. The findings confirm that the issues of CSR and EB have not been given enough attention so far, either in general or specifically in the wine sector. This fact reveals an interesting research gap, as current generations of the workforce demand socially responsible behavior from their potential or actual employers. The integration of CSR in employer branding thus represents a desirable strategy that could also be useful in the wine sector, which is currently facing a shortage of quality people.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Littera Scripta

ISSN

1805-9112

e-ISSN

1805-9112

Svazek periodika

16

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

106-115

Kód UT WoS článku

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EID výsledku v databázi Scopus

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