The evolution of the Mattoni brand logo of company Mattoni 1873

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F23%3A%230000148" target="_blank" >RIV/02819180:_____/23:#0000148 - isvavai.cz</a>

Výsledek na webu

<a href="https://ejmap.sk/the-evolution-of-the-mattoni-brand-logo-of-the-company-mattoni-1873/" target="_blank" >https://ejmap.sk/the-evolution-of-the-mattoni-brand-logo-of-the-company-mattoni-1873/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The evolution of the Mattoni brand logo of company Mattoni 1873

Popis výsledku v původním jazyce

Brand, branding and rebranding are phenomena of today. Brand and brand management are talked about in many contexts today, one of which is the strength and power of the brand. We are currently dealing with a number of branding and especially rebranding campaigns across the entire spectrum of products and services. What does brand, branding and rebranding bring and what does a long-term strategy in the field of rebranding look like? These are the basic questions we want to answer in our study. We chose the Czech brand Mattoni from Mattoni 1873. The goal is to show what a strategic approach to rebranding should look like and what brand and identity elements are part of it. At the same time, we want to point out that rebranding is not just a change to or updating of the logo, but that it is a conceptual and sophisticated system of logical steps that are not static, but reflect development trends. We draw information from generally available secondary data, as well as information provided by the company Mattoni 1873. The complexity, strategicness, long-term and precision of the rebranding of the Mattoni brand is an example and at the same time an inspiration for the correct grasp of the rebranding as a whole.

Název v anglickém jazyce

The evolution of the Mattoni brand logo of company Mattoni 1873

Popis výsledku anglicky

Brand, branding and rebranding are phenomena of today. Brand and brand management are talked about in many contexts today, one of which is the strength and power of the brand. We are currently dealing with a number of branding and especially rebranding campaigns across the entire spectrum of products and services. What does brand, branding and rebranding bring and what does a long-term strategy in the field of rebranding look like? These are the basic questions we want to answer in our study. We chose the Czech brand Mattoni from Mattoni 1873. The goal is to show what a strategic approach to rebranding should look like and what brand and identity elements are part of it. At the same time, we want to point out that rebranding is not just a change to or updating of the logo, but that it is a conceptual and sophisticated system of logical steps that are not static, but reflect development trends. We draw information from generally available secondary data, as well as information provided by the company Mattoni 1873. The complexity, strategicness, long-term and precision of the rebranding of the Mattoni brand is an example and at the same time an inspiration for the correct grasp of the rebranding as a whole.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Journal of Media, Art & Photography

ISSN

1339-4940

e-ISSN

2989-3224

Svazek periodika

11

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

8

Strana od-do

116-123

Kód UT WoS článku

001023554900009

EID výsledku v databázi Scopus

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