Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000113" target="_blank" >RIV/02819180:_____/24:#0000113 - isvavai.cz</a>

Výsledek na webu

<a href="https://acta.uni-obuda.hu/Majerova_Gajanova_Nadanyiova_Sipos_147.pdf" target="_blank" >https://acta.uni-obuda.hu/Majerova_Gajanova_Nadanyiova_Sipos_147.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.12700/APH.21.7.2024.7.7" target="_blank" >10.12700/APH.21.7.2024.7.7</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education

Popis výsledku v původním jazyce

This article aims to investigate the socio-economic nature of car brand loyalty. The hypothesis is that brand loyalty is a complex structure with a complicated socioeconomic background. Nowadays, massive research is focused mainly on the psychographic background of the brand loyalty phenomenon. However, a socio-economic aspect of consumers is also entering into brand loyalty creation. It is supposed that brands with loyal consumers have more educative strength than brands where brand loyalty is missing. As it is challenging to identify consumers with a psychographic profile suitable for loyal brands, the changes in consumer behaviour are hard to reach. However, if the socioeconomic profile of loyal consumers is detected, environmental education can be focused precisely and with higher effectiveness. Some preliminary data have been collected in Slovakia to investigate the socio-economic background of car brand loyalty. To collect these data, a questionnaire survey has been used. It was realised in the last qua

Název v anglickém jazyce

Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education

Popis výsledku anglicky

This article aims to investigate the socio-economic nature of car brand loyalty. The hypothesis is that brand loyalty is a complex structure with a complicated socioeconomic background. Nowadays, massive research is focused mainly on the psychographic background of the brand loyalty phenomenon. However, a socio-economic aspect of consumers is also entering into brand loyalty creation. It is supposed that brands with loyal consumers have more educative strength than brands where brand loyalty is missing. As it is challenging to identify consumers with a psychographic profile suitable for loyal brands, the changes in consumer behaviour are hard to reach. However, if the socioeconomic profile of loyal consumers is detected, environmental education can be focused precisely and with higher effectiveness. Some preliminary data have been collected in Slovakia to investigate the socio-economic background of car brand loyalty. To collect these data, a questionnaire survey has been used. It was realised in the last qua

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Polytechnica Hungarica

ISSN

1785-8860

e-ISSN

1785-8860

Svazek periodika

21

Číslo periodika v rámci svazku

7

Stát vydavatele periodika

HU - Maďarsko

Počet stran výsledku

15

Strana od-do

107-121

Kód UT WoS článku

001171647000004

EID výsledku v databázi Scopus

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